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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

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Digital journalism is alive but is digital PR?

Norton's Notes

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed. Several years have now passed since the birth of Web 2.0

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Using the Right Social Media Language

The Proactive Report

This platform is more about a visual journal of sorts. Infographics are your key language elements here. Take an image and create a visually engaging infographic by adding important data points, or create a diagram to highlight elements of interest. For more Digital PR Tips subscribe to our newsletter. mikefalkow.

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Pump and Dump: Fake Press Releases Crossing the Wire [PR Tech November]

Sword and the Script

These allow PR to “showcase earned media coverage in customizable, branded digital PR measurement reports.”. The report says journalism email open rates dropped 8% from 36% to 28%. Existing client growth a positive this year, but 2022 warning signs exist, says the Bulldog Reporter for Agility PR. Content picks.

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This Book Just Might COMPLETELY Change Your Business

Rock the Status Quo

One large brand and one small brand, both showcasing their digital integration efforts and what has worked for them. Helium: A Digital Storybook is a collection of carefully curated infographics that support ideas within the book, and help you take them further. Your Free Book Bonus. I think you’ll like it.

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This Book Just Might COMPLETELY Change Your Business

Rock the Status Quo

One large brand and one small brand, both showcasing their digital integration efforts and what has worked for them. Helium: A Digital Storybook is a collection of carefully curated infographics that support ideas within the book, and help you take them further. Your Free Book Bonus. I think you’ll like it.

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Can Twitter’s Decline be Saved With PR?

Rock the Status Quo

The below infographic outlines the major issues pretty well. Why not try these 4 digital PR tactics to revitalize Twitter? Digital PR tactics could do amazing things for Twitter growth and awareness. Twitter’s huge problem in one chart [link] pic.twitter.com/W3TlDcslYc. Used with permission from Instavest.).

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