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Event Sustainability — The Triple Bottom Line

Landis PR

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning. For the original blog, please visit here.

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Where To Find Public Relations Entry-Level Jobs

Doctor Spin

Large corporations and businesses typically have dedicated communications departments that offer entry-level PR roles. Media outlets. Newspapers, magazines, television stations, and online media companies may have entry-level positions in their PR or communications departments. Event planning companies.

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Helsinki, Finland – Growth Path Ahead

Landis PR

It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment. This applies to the media also. The largest media houses are Sanoma, Alma Media, YLE (State owned), Keskisuomalainen, Kaleva and TS-Yhtymä.

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Public Relations vs Marketing

Doctor Spin

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. While advertising can support such endeavours, it’s all about PR. That’s marketing !

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Unlocking Revenue Potential With The Power Of PR

Landis PR

Other ways to measure brand recognition is through share of voice in media or on social media. That example is less quantifiable, but brand recognition also can be measured through polling and surveys.

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The Value Of A Global PR Network

Landis PR

Now, of course, these events are more like conferences, but the real purpose is to spend a couple of days together so that people can become friends and can share sensitive information about their businesses. To date those in-person meetings form the backbone of our network. Our members come together twice a year.

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Amplify Your PR Wins

Landis PR

Think about how you can make the most of a PR win. If you land a brand mention in a news article, share it from the outlet to your brand’s social media with a sentence or two of bonus context. Sometimes all it takes is adding one task to your team’s workflow. The opportunities for amplification are endless.