5W PR

JANUARY 16, 2020

Two-way communication between organizations and their constituencies is the definition of today’s Public Relations. As a result, this has transformed the determinant of success, in PR and communications, from financial resources to niche targeting. Three PR and Communication Trends to Watch. Live Streaming.

Trends 120

Trends Communications Big Data B2C 120

OnePitch

NOVEMBER 22, 2022

She writes and edits articles about sleep, sex, astrology, travel, careers, financial wellness, and other elements of daily life that intersect with one’s well-being. Her Inbox & Pitches. [00:03:17] What do you do? “…I am our Lifestyle Editor, and the lifestyle vertical is definitely a mushy mishmash of topics.

Travel 74

Travel Pitching System Hotels 74

Cision

MAY 11, 2015

While I think effective PR definitely depends more on traditional relationships, people are looking for quicker and more innovative ways to connect. What would’ve been a cold call or cold email becomes much warmer because I can refine my pitch through my social media research.

Reddit 120

Reddit Social Media Pitching Comparison 120

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Maura Ryan , Digital Content Marketing Manager, Ameriprise Financial. But, definitions vary by marketer. But, definitions vary by marketer.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Stephen Waddington

DECEMBER 13, 2017

McKinsey research on diversity showed that gender diverse companies are 15% more likely to have financial returns above industry medians, while ethnically diverse companies are 35% more likely. This video from the Royal Society sums up the issue brilliantly. It makes business sense. Improved diversity results in more effective teams.

Training 80

Training Groups Industry Examples 80

MaccaPR

JANUARY 4, 2018

Nothing’s more likely to drive your agency into a pit of despair than forcing them to become your banker – a move that puts the agency’s financial health at risk and sends a message that they are just a vendor to you, not a trusted partner. Recognize that you hired our agency to be experts,” confirms Walsko of Lola Red. “If

Agency 0

Agency Advertising Advertising Leadership 0

PR Fuel

OCTOBER 30, 2018

I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching. Even then you may have noticed many users just don’t “have the time” to click a link or watch a video. 4 Reasons Your Email Pitch Failed. 7 Tips on Writing the Perfect Welcome Email. It’s not just giving instructions.

Communications 40

Communications Pitching Writing Social Media 40