ImPRessions - Crenshaw Communications

JUNE 21, 2018

Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Here are some compelling reasons why tech PRs should embrace the trend. 5 reasons to embrace data-driven PR. Data-driven pitches win points with journalists.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data.

Brand 370

Brand Branding Media Measurement 370

Shift Communications

DECEMBER 26, 2016

As one of the only public relations agencies that is a Google Analytics Certified Partner, we are always looking to see how we can use Google’s tools and programs to strengthen both our PR and marketing teams’ efforts. Here’s a quick overview of how each can help support your PR program. Casey Egan. Marketing Analyst.

Google 98

Google Data Pitching Tools 98

Sword and the Script

DECEMBER 21, 2021

Plus, these programs support Gini Dietrich’s PESO Model (paid, earned, shared and owned media).”. Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Reputation management is crucial. PR as arbiters of ESG. third party tracking (e.g.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

JULY 19, 2017

s PR reps/trusted advisors/crisis comms ride-or-dies, deny the fire of its resources we shall. to help ensure his vegan donut business and brand reputation doesn’t suffer during or after Shark Week. Media training. Owned media/messaging. Media relations. Social media management. Email marketing.

Case Study 118

Case Study Crisis Management Crisis Study 118

Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? How can we use data, analytics, and algorithms to achieve awareness at scale? Let’s see if we’re ready for them.

Trends 83

Trends Publicity Analytics Software 83