Onclusive

JUNE 9, 2021

Welcome back to our blog series about data-driven PR campaign planning! Your messaging and your story are the heart of your PR campaign. Keep in mind that your leadership team wants to see metrics that matter to the business—like website traffic, actions driven and ROI. Set your messaging, write the story.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Cision

MAY 9, 2016

The campaign team focused on social data and analytics to determine the effectiveness of their efforts and understand what messages were resonating. By analyzing social media response, they were able to change messaging where needed in order to meet the needs of their target audience. You should, however, invest in some self-education.

Data-Driven PR 120

Data-Driven PR Data Analytics Technology 120

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

It can easily feed a story to make it stronger, and data-driven stories can easily be made visual, which adds to their appeal. For B2B companies, this presents a massive PR opportunity. To meet media demand, B2B tech brands in particular can build out their own research assets. Focus on the findings instead.

B2B 147

B2B Data Retail Survey 147

Stephen Waddington

DECEMBER 11, 2019

Meeting the CIPR’s artificial intelligence maven Kerry Sheehan. We went on the create the AI in PR (abbreviated to AIinPR) panel thanks to the support of then President Sarah Waddington and CEO Alastair McCapra. It has contributed to research projects, and developed thought leadership content.

Data-Driven PR 79

Data-Driven PR Data Conference Tools 79

Prohibition

FEBRUARY 14, 2023

Tech PR can also help to differentiate a technology company from competitors, position them as a thought leader, and create a positive brand image. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.

Strategy 62

Strategy Brand Branding Technology 62

5W PR

JUNE 6, 2022

While the marketing and public relations departments used to operate separately in the past, these days they have to work together to ensure that the company is making unified promotional messages for the target audience and meeting its business goals. Consumer Focus.

Trends 88

Trends Data SEO Consumer 88

Shift Communications

APRIL 23, 2015

Whether it’s participating in webinars, interacting with people online, or speaking at industry, company or academic events, I meet people who are at varying levels of comfort with the fast-paced world in which we live. “How can I learn strategy?

Communications 60

Communications Analytics Infographics Data-Driven PR 60