Remove Data-Driven PR Remove Infographics Remove Storytelling Remove Video
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2024’s Top 5 PR Trends: What to Watch

Newsfile

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Increasing Multimedia 5.

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Why CEOs Should Invest in PR Attribution and PR Measurement

Onclusive

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. So what does digital marketing growth have to do with PR? PR and marketing convergence. Social media is a game changer, and it starts with PR and communications. ” 4.

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The Top 5 Skills That Young (And All) Communicators Should Develop

Shift Communications

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. The digital age requires that the communicator be a better storyteller in a variety of media, and that includes visuals.

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What PR Professionals Should Have Learned at IBM World of Watson

Shift Communications

Our work is often undervalued because our industry fails at reporting data. Moreover, when we do actually have data worth reporting, most of us skimp on analysis. Instead, we toss out a chart, an infographic, or a good quote and hope no one notices that we haven’t done our homework. These capabilities are now within our reach.