Newsfile

JANUARY 30, 2024

Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

FEBRUARY 23, 2015

Shel Israel followed up in our discussion last week about the automation (or lack thereof) of persuasion technologies and public relations by asking: Since you are in the business of building trust for clients, why are so many PR people not trusted by the media? This is where data-driven PR has a chance to shine.

Data-Driven PR 60

Data-Driven PR Infographics Pitching Data 60

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. A PR campaign can include a general theme or direction found in social media data or patterns, or the social data can inform a content calendar.

Storytelling 149

Storytelling Data Survey Financial 149

Shift Communications

APRIL 2, 2015

I’m on the frontlines of seeing how marketing and PR can work together. Here is a mini-rundown of a few of the ways I’ve seen marketing tech support our PR efforts: It can help extend the life of media hits. The ability to show our PR efforts are working. Creating content that assists our earned media efforts.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. The digital age requires that the communicator be a better storyteller in a variety of media, and that includes visuals.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Shift Communications

JUNE 6, 2016

You, the public relations professional, get a great hit, a great placement in a media outlet. The way is paid media: digital advertising. Public relations professionals often make mention of the concepts of earned, owned, and paid media. However, when they begin to talk about media, they quickly brushed past paid media.

Advertising 60

Advertising Advertising Publicity Infographics 60

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Social was tied to most of these posts for two of the three companies.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

OCTOBER 31, 2016

Manual media monitoring and reporting is time-consuming, expensive, and often a waste of resources and human talent. Our work is often undervalued because our industry fails at reporting data. Moreover, when we do actually have data worth reporting, most of us skimp on analysis. Humans can’t read a thousand releases a day.

Analytics 60

Analytics Data Analysis Technology 60

Shift Communications

DECEMBER 29, 2015

One of the top questions in social media marketing (and content marketing in general) is how do you know what content is worth promoting? Social Media Game of Thrones: A Song of PR and Social. In early 2007, SHIFT CEO Todd Defren commissioned a map of the social media world to better visualize the industry landscape.

Analytics 60

Analytics Viral Social Media Google 60