ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Journalists use social media, too.

B2B 170

B2B Social Media Media Education 170

Melissa Agnes

FEBRUARY 16, 2016

This list will not only serve as a crisis communications check list, but it will also serve as a type of insurance for your organization. Social media vs. more traditional means of communicating. However, although social media is an important channel for crisis communication, only sharing to social media is not enough.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Communications Conversations

JANUARY 13, 2017

I’ve transitioned from a more traditional senior PR specialist role to a senior PR specialist for digital and social engagement. It also allows me to focus a lot more of my time on our social media capabilities, which has been just a portion of my role in the past. We have to be human with our social media followers.

Insurance 60

Insurance Insurance Social Media Corporate 60

Prohibition

JANUARY 7, 2022

You will also have to pay for things such as insurance deductibles and additional security. Problems on social media. Whether it’s on Twitter or Facebook, companies are always liable to conflicts and problems on social media. Social media is a double-edged sword. Will social media be used?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

NewsWhip

JUNE 10, 2021

It comes down to every customer service interaction. So we have social media as a big source of information. Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? We’d never have insurance. Chris: We have to be aware of everything, quite frankly.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Cision

NOVEMBER 16, 2015

Heidi Bullock, VP of Demand Generation at Marketo elaborates Meyer’s point by recommending frequent testing to insure that customer segments are accomplishing your desired endstates. In case you missed it, technology changes at a pretty rapid pace — particularly communication platforms such as social media channels.

Measurement 120

Measurement Resources Technology Examples 120

Cision

DECEMBER 28, 2015

That said, Twitter is a social platform that is uniquely positioned for: Customer-initiated social care (customer service). Despite its flaws, Twitter can be a very helpful social network for most businesses, but many brands don’t use it to its fullest potential. Direct influencer-outreach.

Twitter 120

Twitter Brand Branding Customer Service 120