ImPRessions - Crenshaw Communications
FEBRUARY 21, 2017
So how should brands prepare for an unknown, uncontrollable event that could impugn its reputation? A sudden crisis can be an externally driven event that is entirely unpredictable, like the death of a chief executive or an accident by a business partner. Most crisis events are a long time in the making. The Security Breach.
Sword and the Script
NOVEMBER 19, 2019
The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. I followed up with him after the event and invited him to share more – and today he’s my guest for the 44 th edition of the Off Script Q&A series. 1) How did you get into marketing? .
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Sword and the Script
JUNE 3, 2020
That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) Nielsen reported that 5.8
Cision
AUGUST 1, 2016
Virality is a fascinating pursuit, but doesn’t deliver the consistent attention that we need to accomplish our everyday objectives. I had a friend that served ads on a big ad exchange, and when he got billed he was billed for conversion events that he had no record of. Handle the low-hanging fruit (customer service).
ImPRessions - Crenshaw Communications
MAY 15, 2018
When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. A day later on May 4, Carnival’s first news release clearly detailed the event and compensation. Carnival Cruise – the unsinkable PR ship.
Sword and the Script
NOVEMBER 11, 2014
In the case of Rainbow Play Systems, it not just a single event or day, but rather the aggregate overtime. If you enjoyed this post, you might also like: Good Customer Service is Good Marketing . Marketing marketing strategy viral marketing' Second, you’ve got to have a critical mass.
Cision
MAY 25, 2017
Quality customer service builds brand loyalty, but what about service that goes above and beyond? As Beki says: “There’s no email, tweet, logo, or half off sale that any company can do that could trump my experience with the people at this Home Depot. Now if I could figure out how to thank them.”
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