Crisis Measurement Media Relations Product Launch 
Onclusive
AUGUST 3, 2021
The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*
Onclusive
OCTOBER 12, 2021
This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. That’s why PR measurement and C-suite friendly reporting tools are a worthwhile addition to your communications function.
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Prohibition
JANUARY 14, 2022
Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?
Prohibition
AUGUST 29, 2023
Measure success : Set metrics to measure the success of your food PR campaign. This could include media mentions, website traffic, social media engagement, or sales figures. By following these steps and creating a comprehensive food PR plan, you can maximise the impact of your launch and increase the chances of success.
Newsfile
FEBRUARY 28, 2024
A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? How Do You Measure Media Coverage?
Prohibition
JULY 7, 2023
A well-executed PR campaign can generate buzz around new menu items, highlight the unique culinary experiences offered by a restaurant , or showcase the quality and sustainability of food products. This includes crafting compelling stories, identifying media opportunities, organising press events , and managing crisis communications.
ImPRessions - Crenshaw Communications
JANUARY 3, 2019
It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. PR is not a band-aid in times of crisis, nor is it a quick study or one-off tactic. No measure of success. The silver-bullet theory. Aiming too high to start.
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