Cision

AUGUST 24, 2016

In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged. Have you ever had to deal with a major brand crisis? I contacted an agency and had a few productive conversations, but did not hear from them for months.

Social Media 120

Social Media Reputation Crisis Media Training 120

PR for Anyone

AUGUST 18, 2022

Watch this week’s PR Tip here: People understand the value of being in the media but more often than not, people are just trying to “sell” the media by putting in their product, service or brand without thinking of the bigger picture and the bigger impact they can make. We give them their ideal interview.

Media 130

Media Nonprofit Pitching Television 130

PR for Anyone

SEPTEMBER 1, 2022

They’ve built a product, service or brand and now they are ready to be known. So when you do land that interview, you nail it. So enjoy the tip and I can’t wait to see you in the media. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

Pitching 130

Pitching Video YouTube Viral 130

MaccaPR

MAY 23, 2016

The current business environment is enormously challenging for those in healthcare due to constantly-changing federal health policies, medical research breakthroughs and new products, but social media has become an invaluable tool to help get your messages to the right audiences at the right time. Communicating During a Crisis.

Conference 80

Conference Healthcare Marketing Crisis 80

Mindful Marketing

FEBRUARY 15, 2017

A product or service without customers is a moot point. Also, know what your main communications goals are before hiring a consultant – they tend to specialize in certain areas such as media relations, crisis communications, business writing, etc. Crisis communications? It’s exciting! Inroads with analysts?

Agency 50

Agency Crisis Communications Measurement Analytics 50

PR for Anyone

AUGUST 25, 2022

But think about that if you have a product, service or brand related to moving into a dorm room, moving in your first apartment. So take a step back and really think about back to school. What can you pitch? And you’ve got about thirty days in which to do this. I could go on and on. My brain just spins.

Pitching 130

Pitching Media Insurance Insurance 130

Cision

SEPTEMBER 14, 2015

Securing an interview with a media outlet for an executive or other company spokesperson is a dream…except when it’s not. Interviews provide an opportunity to showcase your brand and spokespeople as thought leaders, increase loyalty to your brand, defuse crises and drive sales. How to Give Better Media Answers.

Interviews 120

Interviews How To Media Media Training 120

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all.

Pitching 100

Pitching Interviews Trends Journalism 100

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78