Remove Crisis Remove Healthcare Remove Interviews Remove Local
article thumbnail

The Challenges for Health Care Communicators as a New Normal Emerges From the COVID-19 Crisis

PRSay

At Intermountain Healthcare in Utah, marketing and communications manager Jason Carlton, APR, said their campaign, called “Always Here for You” includes a 60-second TV spot that communicates that patients should not wait to seek care and describes how its hospitals are keeping patients safe. “We Honoring health care workers.

article thumbnail

Three Positive Earned Media Stories in the COVID-19 Era

Critical Mention

Of course, as with any crisis, there are also plenty of stories about organizations who have mishandled it in one way or another. The brothers were interviewed for a number of news articles, TV shows and radio programs, demonstrating the power of a positive story during a difficult time.

Media 111
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Spotlight on a Solo PR Pro: Meet Shirley Johnson

Solo PR Pro

It happened organically following many successful years in broadcast production and healthcare and pharmaceutical public relations. Five years later Shirley is principal of Stage 1 Public Relations , where she works with clients in the healthcare, biotech and non-profit industries. I said, ‘Harpo — isn’t that Oprah?’

Meeting 107
article thumbnail

Behind the Headlines With Steve Majors

Cision

In this interview, Steve discusses what he learned from working in television news, the skills needed for successful media relations and how to improve your pitching strategy. They gave me the opportunity to work with clients in virtually every sector – education, healthcare, criminal justice, housing, hospitality.

article thumbnail

PR Rock Stars: Boston Scientific’s Amanda Gebhard

Communications Conversations

While each sector of healthcare has different regulations, the processes – and challenges – are mostly the same across the board. Many healthcare companies take a very conservative stance when it comes to social content, which is understandable. Surprisingly, live video seems to be an emerging trend in healthcare.

article thumbnail

2022 Brands in Motion: Global Ethics Insights – Rebecca Wilson

Ethical Voices

The communication industry is so broad, but I feel like I’ve landed in a really exciting intersection that’s allowed me to specialize in more niche areas such as investor relations, board, and executive advisory work, issues and crisis management, and, purpose-driven coms, ESG, and sustainability. It’s pretty exciting times.

Ethics 73
article thumbnail

How Can Old School Strategies Counter Disinformation? – Ellen Crane

Ethical Voices

She specializes in a wide variety of industries, including healthcare, legal, real estate, education and nonprofits. I have had lots of crisis communications and uncomfortable situations to deal with, but I’d like to talk about when I worked for a restaurant chain, and I was hired by the local company that was purchased by the national chain.

Ethics 52