Remove Crisis Remove Ethics Remove Media Training Remove Training
article thumbnail

The Importance of PR in Shaping Media and AI Perceptions

5W PR

PR initiatives could involve devising ethical guidelines for AI developers, or transparent communication about data collection practices and privacy measures. PR practitioners can ensure balanced media coverage by proactively pitching stories about AI advancements to journalists.

Privacy 78
article thumbnail

The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

PR On The Small Screen: 5 Great Shows

ImPRessions - Crenshaw Communications

queen of crisis PR bears very little resemblance to PR folk we know, but the show seems less outlandish given today’s crazy political news cycle, and there are episodes rooted in realism…well, almost. Most people know Olivia Pope. The glamorous D.C. Better Call Saul”.

Airlines 170
article thumbnail

What is Technology PR?

5W PR

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. It’s important to have a plan in place before a crisis might arise. What skills should you look for in a Tech PR Agency?

article thumbnail

Revisiting Social Media: Power, Performance and Planning

PR in High Definition

Furthermore, communicating on your client’s ethical and political standings is so important now. Communicating about company ethics can seem daunting but staying silent can be even more damaging – of course, it is essential to live up to the statements and do something too!

article thumbnail

7 PR Blogs You Should Be Following

Critical Mention

Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession. If you’re looking for another PR blog to subscribe to, we highly suggest jumping on the PRNews e-Letter train. PRNEWS Blog.

article thumbnail

2016: When PR Turned to the Dark Side

Flatiron Communications

2016 was the year when the currents that have slowly eroded the tenuous relationship between journalists and PR pros coalesced to create an existential crisis that may not be easily remedied. It has transcended the training of spokespersons to bridge away from reporters’ prickly questions. It prefers live TV interviews (vs.