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5 Benefits of Media Relations

Landis PR

For example, if a trusted blogger writes that this product is really great – do you believe that writer or the marketing-speak on a company’s website? Targeting audiences PR pros have access to audience statistics on almost any media outlet – digital/print/broadcast/social media/influencers. His/her audience is your target.

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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I

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Remembering how 9/11 Changed the World – and Communications

wiredPRworks

My husband was away on business in Rotterdam and I was excited to be dressed in a snappy navy pantsuit for a meeting with our local school district about photographing the annual report. At that time, most community organizations – including schools – had no email database, only phone numbers and addresses. The writing is brilliant.

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Remembering how 9/11 Changed the World – and Communications

wiredPRworks

My husband was away on business in Rotterdam and I was excited to be dressed in a snappy navy pantsuit for a meeting with our local school district about photographing the annual report. At that time, most community organizations – including schools – had no email database, only phone numbers and addresses. The writing is brilliant.

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The Present & Future Tech Trends PRs Should Prepare For

Cision

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Right now, the biggest focus is on writing and presenting content for mobile consumption.

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What’s the One Thing?

Cision

PR has always been in the business of writing, sharing and promoting messages. The locals loved the story. A community uniting around a labor strike? It even issued full-page print ads showing how its salaries compared to average ones in the region. Rightfully so. The message is the bulk of the work. The media loved it.

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Future of PR: 2020 edition

Stephen Waddington

Each corporate PRCA member will be expected to engage with a local school each year. The web and the internet have enabled communities to form around an organisation, topic or issue. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century.