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5 Benefits of Media Relations

Landis PR

For example, if a trusted blogger writes that this product is really great – do you believe that writer or the marketing-speak on a company’s website? Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. His/her audience is your target.

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Behind the Headlines With Ted Meyer

Cision

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

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Speed Matters in a Crisis Situation: Shark Week Case Study, Part 3

Shift Communications

There’s a crisis communications mantra: tell it all, tell it early and tell it yourself. Luckily, with a pre-approved crisis communications plan already in place, G.W. The biggest roadblock/bottleneck when it comes to the speed of a crisis communications plan is finding the right targets.

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Behind the Headlines With Travis Taylor

Cision

Everything we do, from multicultural engagement and community building to corporate communications, reputation management and crisis communications, is built on the foundation of our “Brand PR” approach. I listen to music while I write and edit. My daily newspaper of choice is…the San Francisco Chronicle.

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How to Prepare a PR Crisis Plan

Prohibition

Team roles and responsibilities need to be clear if your crisis communication plan is going to work. Your team members should all understand what they’re supposed to do in a crisis and how they can help each other. Media contacts – These are the journalists and bloggers who will write about your business.

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What You Can Learn in 2017 from our Favorite MaccaPR Posts of 2016

MaccaPR

From crisis communications counsel for scandal-plagued Ryan Lochte and the cause marketing insights of former General Mills CMO Mark Addicks to a behind-the-scenes look at agency BBDO’s Dinty Moore “Lumbersexual” campaign and tips for redesigning your company’s blog —the MaccaPR blog provided marketing and PR executives (like you!)

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Denmark – A Business-Friendly Frontrunner In Technology, Green Energy And Life Sciences

Landis PR

While the circulation of newspapers has declined in recent years, print media still plays an important role in the Danish media landscape. Often, it’s the little differences between each Scandinavian country and culture that will make a business fail or succeed in communications and relations.

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