TrendKite’s Comprehensive Guide to Crisis Communications

TrendKite

" Sound like the crisis strategy you know you should have in place? The crisis strategy with contingencies for everything that could go wrong on top of the crisis itself— like not being able to get ahold of the point person for executing the plan or someone else in the chain of command for approvals, for example. There are many reasons it's time to pull out and dust off your crisis strategy for this year and beyond. Communicate as necessary.

TrendKite’s Comprehensive Guide to Crisis Communications

TrendKite

" Sound like the crisis strategy you know you should have in place? The crisis strategy with contingencies for everything that could go wrong on top of the crisis itself— like not being able to get ahold of the point person for executing the plan or someone else in the chain of command for approvals, for example. There are many reasons it's time to pull out and dust off your crisis strategy for this year and beyond. Communicate as necessary.

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10 guidelines for launching a global PR strategy

PR Daily

This affects your business, and it affects (or should affect) the way you communicate. Prioritize the translation and localization of your communication and marketing materials. Be ready for the next crisis. Americans often see European statements as insufficiently transparent or forthright, whereas European communicators usually view measured responses as more appealing to their constituents.

Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

Six years later and Maven is continuing to adapt to remain an essential fixture in the daily life of consumers during the COVID-19 crisis when women are facing at-home, “DIY pregnancies” and new parents are being forced to go it alone. FREE DOWNLOAD: 2019 Internal Communications Measurement Survey Results ]. Alice’s Table is an example of a company going through an impressive evolution to overcome current challenges brought on by the crisis.

3 keys to simple, succinct and clear communication

PR Daily

Communication is about conveying information in a clear, compelling manner, which is why short and sweet almost always wins the day. Our communication efforts live or die by whether our audience finds it engaging or somehow useful. How will you know when you’ve succeeded (measurement)?

3 ways the WHO can fix its PR crisis

PR Daily

For months prior to the hiring of PR firm Hill+Knowlton Strategies, the World Health Organization fielded damaging attacks from prominent critics over its handling of the coronavirus crisis. Eric Yaverbaum is the CEO of Ericho Communications.

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Hilton partners with Lysol on ‘CleanStay’ initiative, NBA’s Lakers return $4.6M loan, and 51% distrust news media outlets

PR Daily

Hello, communicators: In an open letter titled, “ This is our time to lead ,” T. Garland Stansell, 2020 PRSA chair and chief communications officer for Children’s Hospital of Alabama, wrote that communicators must step up to dispel misinformation and guide their organizations through COVID-19. When the crisis finally starts to dissipate—and it will—many of the disruptions will be incorporated in some shape or form into the fabric of our lives. MEASURED THOUGHTS.

9 tips to protect your reputation during COVID-19

PR Daily

What can businesses and communicators due to safeguard carefully developed reputations and digital presences? Here are some tips for the current crisis. A slew of negative reviews questioning your operations and handling of this crisis may threaten your online reputation. Our general and cosmetic dental practice is currently closed because of state and federal guidelines. As the crisis evolves, your business may need to make changes as well.

8 rules for better communications during COVID-19

PR Daily

Here are some important guidelines to avoid tone deaf gaffes. I’ve been around long enough to have experienced previous upheavals like Y2K, 9/11, the “Dot Com” bubble and the 2008 global financial crisis. As the crisis unfolds, many reporters are being reassigned from their regular beats. PR is a fast-paced business, but pros must be more measured, sensitive and mindful than ever while doing what they do.

8 tips for handling communications during and after Covid-19

PR Daily

Here’s how to makes sure your messages are guided by compassion instead of fear, and a map for getting through this crisis no matter what industry you serve. As a publicist working in the hospitality space for many years, I have navigated hundreds of crisis situations on behalf of clients, but never have I seen a crisis like Covid-19. FREE GUIDE: 3 Proven Ways to Communicate with Employees During COVID-19 ]. COVID-19 Crisis Communications PR Industry Ragan Awards

Disney says older movies have ‘outdated cultural norms,’ Facebook axes 5.4B fake accounts, and Michigan workers sue McDonald’s over ‘toxic culture’

PR Daily

The Washington Post reported : The decision to attach this message to some animated films was met with both praise from people who viewed it as an accountability measure and criticism from those who thought its wording was dismissive. Though as a solo practitioner she doesn’t experience the same day as an agency or in-house communications pro, the volume of caffeine necessary to complete her tasks is roughly the same. MEASURED THOUGHTS.

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8 often-overlooked steps to take before crisis strikes

PR Daily

In a crisis, company leaders turn to communicators to limit reputational damage, yet many communicators feel underprepared to right the ship should disaster strike. Here are eight easy measures you can take now to ensure you’re ready for any gales and swells that might arise: 1. Communicators and legal teams work best when they’re partners before a crisis, says Nancy Bistritz-Balkan, director of cybersecurity communications at McKesson.

Macy’s Thanksgiving Day parade goes virtual, Facebook launches climate change hub and Lego promises to eliminate plastic packaging

PR Daily

Hello, communicators: New York Governor Andrew Cuomo tweeted a video PSA from actor and “certified young person” Paul Rudd touting masks: Certified young person Paul Rudd wants you to wear a mask. MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK.

Companies weigh in on wearing masks

PR Daily

Asking employees to confront and remove patrons who refuse to wear masks is bound to cause a fuss—especially when government officials aren’t consistently backing up specific safety guidelines. Brian Kemp just suspended local ordinances that required mask use, sparking fierce criticism from local authorities who have passed such measures. COVID-19 Crisis Communications Employee Engagement Leadership Communications PR Industry Social Media Storytelling The Workplace

Navigating authenticity and openness in the face of racial injustice

PR Daily

For business leaders, communicators and brand managers, making space for disenfranchised voices without disappearing or making tone-deaf gaffes requires careful listening. Brand managers who had already been navigating a marketplace ravaged by the COVID-19 crisis have found themselves facing fresh challenges. “I Eric Yaverbaum, president of Ericho Communications, asks key questions: “Has the company been involved with or donated to causes dedicated to police reform in the past?

Crucial crisis plan elements, how leaders can stay positive, the secret to sustaining remote work, and more

PR Daily

Here’s a roundup of the week’s crisis communication news for communicators. Here are the top 10 tips and takeaways from the week ending May 8 taken from our Crisis Communications Daily newsletter. Make sure these essentials are in your crisis plan. anticipate potential risks and scenarios, and establish clear guidelines for social media. For the 25% that say productivity has suffered, communication was cited as a main roadblock.

Starbucks, Coca-Cola and Unilever pause social media ads, Microsoft closes retail stores, and cosmetics brands drop ‘whitening’ terms

PR Daily

Hello, communicators: Google created a website to explain how YouTube works, including its content policies and procedures. Don’t forget to brush up on YouTube’s “Community Guidelines” as well. MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery? The COVID-19 crisis has drastically changed the landscape for communicators and PR pros.

PR problem? Hire a journalist… or rather don’t if you want to have successful PR

Stuart Bruce

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. He hopes to advise companies on corporate communications and crisis communications and he can’t even manage his own team doing something as basic as creating a simple website.

Mattel’s Black Barbie runs for president, 60% of COVID-19 restaurant closings are permanent, and Post partners with Dunkin’ on caffeinated cereal

PR Daily

Hello, communicators: If you’d like to eat your coffee rather than drink it, Post and Dunkin’ have a breakfast cereal for you: Grab a spoon this is not a drill! MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD.

Guideposts for aligning your legal strategy and crisis response

PR Daily

When you’re managing a crisis, it’s important to include a communications strategy with your legal plan. For PR pros looking to convince lawyers and leadership teams, it’s helpful to rely on certain guidelines. To that end, the legal and/or crisis team should have regular access to risk experts who deploy the most efficient technology in order to monitor digital and social media mentions and to develop risk maps. Crisis Communications PR

LinkedIn lays off 960 employees, Marriott and Hyatt announce mask requirement, and Walmart to close for Thanksgiving

PR Daily

Hello, communicators: . RELATED: Learn how to plan and execute the communications needs that comprise the "next" normal ]. Communicate delays or cancelations as early and transparently as possible, keeping your messages grounded in your organization’s values.

Google, Facebook and Microsoft extend WFH dates, Wendy’s offers online scavenger hunt, and Microsoft seeks more inclusive language

PR Daily

Hello, communicators: Microsoft is leaning on technology to help communicators and others use more inclusive language. In a blog post, Microsoft wrote : The new tools are available through Editor in Word, Editor in Outlook and a new Editor in the browser extension, which will allow users to catch mistakes and write more confidently when crafting social media posts or communicating elsewhere on the web. How have you adopted more inclusive communications?

5 essential steps for communicating in a crisis

PR Daily

Just as we began to adjust our home and work lives to this new, surreal reality, our country was rocked by another crisis. RELATED: Tune in June 18-19 for our Social Media & Digital Communications Virtual Conference ]. For corporate communications professionals throughout the country, however, staying silent is not an option. These measures will save time, one of the most precious resources during an unfolding crisis. Put a face to the crisis response.

Google limits political ad targeting, Facebook announces brand ‘safety controls,’ and Taco Bell enters the ‘chicken wars’

PR Daily

state-level candidates and officeholders, ballot measures, and ads that mention federal or state political parties.”. “We The new policies can affect communicators outside of the political spectrum, such as nonprofits and government agencies that will have to be more careful with their content. Accenture’s Stacey Jones shares her tips for how a global consulting group was able to reform its communications with a few guiding principles. MEASURED THOUGHTS.

Airbnb suspends marketing campaigns, Google cancels April Fools’ Day jokes, and WHO launches app with COVID-19 info

PR Daily

Also: Google pulls Infowars app for misinformation, Taco Bell to give free food during ‘Taco Tuesday,’ crisis communications are PR agency’s top sought-after skill, and more. Why it’s important: Though the travel, tourism and hospitality industries are experiencing especially difficult times in light of the current crisis, many organizations are scaling back their PR and marketing efforts to save money (especially if doing so can help stave off layoffs). MEASURED THOUGHTS.

NASCAR alters stance on guns, GM workers strike, and Purdue Pharma files for bankruptcy

PR Daily

On Sunday, the maker of OxyContin and other pharmaceuticals filed for Chapter 11 protection to shield itself from more than 2,600 federal and state lawsuits regarding the company’s role in the opioid crisis. Not even an outstanding crisis communications campaign will substitute for being upfront when something is amiss. MEASURED THOUGHTS. Related reading: 5 common missteps in crisis communication. 3 steps for protecting your organization from a crisis.

Google releases COVID-19 website and search, Carnival chief defends coronavirus response, and Starbucks and GameStop close their doors

PR Daily

It’s another reminder to help stop the spread of misinformation and assist your audiences in becoming savvy consumers of news, along with your crisis response messages. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ]. MEASURED THOUGHTS. We don’t recommend taking this tack in your crisis communications. What channel are you using the most for your #COVID19 crisis communications?

Amazon, Instacart and other essential workers strike, Disney offers branded face masks, and Deloitte shares crisis recovery tips

PR Daily

Also: Communicators shine in an ROI musical, Reddit puts the brakes on group chat feature, join our Twitter #RaganChat with special guest from OKCupid, and more. Hello, communicators: Jake Sanders, content strategist and owner of POSMarketing, shared the debut of “ROI: The Musical” for communicators’ stay-at-home enjoyment: *World Premiere* | "ROI: The Musical" | A comedy-musical-podcast-experience for anyone in business that's ever asked, "RO-Why are we doing this?"

Employee emails worsen Boeing’s reputation, Taco Bell offers $100K salaries, and Carnival bans offensive clothing

PR Daily

Communicators looking to hone their skills might enjoy the “resolution suites” aimed at expanding your network, building a business or cultivating photography skills that can boost your social media content. MEASURED THOUGHTS. FREE DOWNLOAD: 8 Tips on How to Manage a PR Crisis Effectively ]. Like other cruise lines, we have long had some basic clothing guidelines in place, and our guests respect them and understand we are a family-focused business.”.

Google ordered to let employees speak out, how PR pros feel about the future of influencer marketing, and WeWork loses comms chief before IPO

PR Daily

Communicators have a role to play in making the workplace better for everyone. However, setting guidelines can be tricky, especially in these polarized times. Use specific guidance from the NLRB and other government organizations to create your employee guidelines and consult a lawyer about what you can and can’t prohibit in the workplace. MEASURED THOUGHTS. WeWork loses communications chief before IPO. When should you turn to your CEO in a crisis?

Twitter offers permanent WFH, Kaiser Permanente uses esports to promote mental health, and how consumer behavior hinges on trust

PR Daily

Hello, communicators: Pedigree is offering what it promises to be “the best Zoom meeting you have all day” with its new campaign called “ Zoom Dogs.” The social media platform said its workplace measures while staff sheltered in place have been successful, and said that while “opening offices will be [its] decision, when and if [its] employees come back, will be theirs.”. MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD.

Pepsi’s new catchphrase, TikTok’s transparency report, and the best times to post on social media

PR Daily

MEASURED THOUGHTS. Why you should care: Social media and technology platforms are struggling to maintain trust as privacy and cybersecurity concerns grow, but communicators don’t have to work for these companies to be affected. Also, consider what apps and platforms, including TikTok, mean for your employees, and include any necessary guidelines or warnings in your organization’s social media policy.

Iger returns in Disney’s hour of need, AT&T’s wireless offer for frontline health care workers, and Pinterest’s heartwarming video

PR Daily

Also: DoubleTree and Disney Parks share signature recipes, ideas for content during COVID-19, crisis leadership tips from Aflac’s senior VP, the secret to outstanding tweets, and more. Good morning, communicators: Pinterest’s heartwarming video of its members has been making the rounds online, garnering praise: How you’re using Pinterest gives us hope. Connecting during the current crisis requires brand managers to relay human-focused messaging more than ever before.

Audi pulls ‘insensitive’ ad, Disney+ to release ‘Mulan’ and Instagram rolls out ‘Reels’

PR Daily

Hello, communicators: Publicis Groupe quickly distanced itself from its head of futures and insight, Tom Goodwin, after the former executive tweeted a controversial take on the COVID-19 pandemic. MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD.

Instagram requiring birthdates, FTC’s guide to influencer disclosures, and 93% of reporters favor email pitches

PR Daily

PR/social media pros take note: FTC publishes “Disclosures 101 for Social Media Influencers” – new guidelines covering the degree a social media influencer must disclose his or her relationship with an organization. Why it matters: Though Instagram says it’ll use the feature for “more age-appropriate experiences” (read: to keep the social media platform out of a PR crisis), it’s also going to use members’ birthdates to target ads within the app. MEASURED THOUGHTS.

Many fooled by Instagram hoax, Spicer joins ‘Dancing with the Stars,’ and LinkedIn shares coveted skills

PR Daily

Also: Consumers ridicule care guidelines for Apple’s credit card, how to prepare for another privacy act, and a heartwarming tale from Orlando’s airport. Good morning, PR pros: Today’s technology trends call for particular skills, and communicators who embrace them are head and shoulders above the competition. MEASURED THOUGHTS. Communicators should start asking what data is being kept and how their organization plans to comply with new regulations.

TikTok launches PR campaign, Boeing announces more layoffs, and Walmart’s e-commerce sales rise 97%

PR Daily

Hello, communicators: Charles Etoroma, senior social media specialist at Express, tweeted a relateable pain point for digital and social media managers: Social media manager: “I’m sorry but this will not translate well on social”. Communicators should watch this space for further developments.

Top 11 PR Crises in 2020 So Far

Prohibition

It goes without saying that COVID-19 is without a doubt the biggest global crisis that has been faced for decades. Which is potentially a further error, as it would be appreciated by all to receive real clarity on the COVID-19 crisis plan. The next communication that employees received was from their boss encouraging them to take jobs at Tesco if they wished to do so. We could possibly all do with a drink, or three, after that PR crisis.

Top 11 PR Crises in 2020 So Far

Prohibition

It goes without saying that COVID-19 is without a doubt the biggest global crisis that has been faced for decades. Which is potentially a further error, as it would be appreciated by all to receive real clarity on the COVID-19 crisis plan. The next communication that employees received was from their boss encouraging them to take jobs at Tesco if they wished to do so. We could possibly all do with a drink, or three, after that PR crisis.

NYT shakes up Opinion staff, journalists ready to travel, and black business leaders demand better crisis response

PR Daily

Good morning, communicators: As many organizations contemplate a return to the office, one particular aspect could be a stumbling block: the office elevator. Make sure you are thinking through all the risks posed by your current office space and communicating new procedures in an efficient and digestible way with all of your stakeholders. MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD. That’s not going to work in this crisis.”.