Katie Paine's Measurement Blog

JULY 20, 2023

For communicators tasked with preventing risk, the challenge is further complicated by the fact that you have to make your messages compelling enough to get attention, yet not harm your brand by causing panic or fear. Most risk communication measurement stops far short of measuring the actual behavior you want people to take.

Chemicals 52

Chemicals Brand Branding Survey 52

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Crisis interrupted. Pressure on measurement.

Communications 121

Communications Crisis Internal International 121

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. It would be even funnier if it wasn’t so tragic.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Shift Communications

AUGUST 16, 2016

Keeping this brand voice list in your plan helps ensure that all communications are speaking about your brand in the same way – showing your customers consistency and reliability. A crisis communication plan. Social media crisis guidelines should be included as well. Measurement. A social media plan.

Company 60

Company Guidelines Crisis Measurement 60

Newsfile

OCTOBER 24, 2023

Try using the following methods.

Communications 52

Communications How To Corporate Training 52

Sword and the Script

DECEMBER 26, 2017

Marketing measurement statistics. 12) Emotion in crisis communications works. 37% of publishers are not in compliance with FTC guidelines on native ads. Marketing Measurement Statistics. Those categories are: Content marketing statistics. PR and media relations statistics. Social media marketing statistics.

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Landis PR

DECEMBER 4, 2023

Plus, it can even enable a wider range of subject matter experts within your business to produce content that aligns with your brand guidelines. By optimizing your content workflows, generative AI can provide additional manpower, increase your time-to-market and reduce the impact of budgetary constraints.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Prohibition

JANUARY 7, 2022

You want to take immediate action but make sure that your long-term goals aren’t set back by the short-term crisis. How important is crisis management? The first rule of crisis communication is to acknowledge the problem as quickly as possible. When a crisis occurs, time is of the essence.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Waxing UnLyrical

SEPTEMBER 28, 2010

Image: Geoff LMV via Flickr , Creative Commons These included sentences like On what Pepco’s crisis communication plan is: “Pepco takes its responsibility to keep customers informed seriously. Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information.

Social Media 61

Social Media Media Crisis Skype 61

Sword and the Script

APRIL 2, 2019

I’d like to believe, PR agencies that specialized in crisis communications can identify here. They developed these things called “outside counsel guidelines” (OCGs) that in part detailed what they will pay for and what they won’t. The mistake the legal community has made over 10 years, is too much focus on the billable hour.

Agency 93

Agency Trends Marketing Survey 93

Prohibition

MAY 15, 2020

Aer Lingus tried to adapt to the new social distancing guidelines that have come into play on their flights promising customers that more flights would take place to avoid overcrowding. — Kelly Bonner (@KellyBonner) May 4, 2020.

Crisis 71

Crisis Government Social Media Reputation 71

Prohibition

MAY 15, 2020

Aer Lingus tried to adapt to the new social distancing guidelines that have come into play on their flights promising customers that more flights would take place to avoid overcrowding. — Kelly Bonner (@KellyBonner) May 4, 2020.

Crisis 62

Crisis Government Social Media Reputation 62

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course.

Writing 191

Writing Communications Marketing B2B 191