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6 Accredited PR Pros on Why They Pursued Their APR

PRSay

“As an independent communications and PR consultant, I felt that pursuing my Accreditation in Public Relations was vital for the integrity of my practice and for demonstrating to clients that I can deliver faithfully on the services I offer.”. Owner and Creative Director, ColorThisWorld Communications. Catherine Brozena, APR.

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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”.

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Deconstructing the Century of the Selfie for PR purposes

PR Conversations

were capable of “getting inside the nodal points of the media system and shape mass perceptions,” in order to serve the interest of clients who could afford to pay. Between 2006 to 2014, he has also taught global relations and intercultural communication as well as public affairs and issues management at New York University.

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Deconstructing the Century of the Selfie for PR purposes

PR Conversations

were capable of “getting inside the nodal points of the media system and shape mass perceptions,” in order to serve the interest of clients who could afford to pay. Between 2006 to 2014, he has also taught global relations and intercultural communication as well as public affairs and issues management at New York University.

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13 Truths About PR ? How Many Do You Believe In?

PR Matters

PR must, therefore, be responsible for: Informing all relationships (audiences) through a tried-and-test messaging system. This cannot be said of any other single comms discipline, be it investor relations, lobbying, social media management, internal communications, marketing, media relations, public affairs, or advertising.

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BAME voices takeover #FuturePRoof for fourth book

Stephen Waddington

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. I am in awe of the creativity, drive and insight of Gen Z (or, apparently now Gen Alpha!).

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13 Fortunate Truths about PR

PR Matters

PR must, therefore, be responsible for: Informing all relationships (audiences) through a tried-and-test messaging system. This cannot be said of any other single comms discipline, be it investor relations, lobbying, social media management, internal communications, marketing, media relations, public affairs, or advertising.