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6 Accredited PR Pros on Why They Pursued Their APR

PRSay

“As an independent communications and PR consultant, I felt that pursuing my Accreditation in Public Relations was vital for the integrity of my practice and for demonstrating to clients that I can deliver faithfully on the services I offer.”. Owner and Creative Director, ColorThisWorld Communications. Catherine Brozena, APR.

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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”.

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Maxim Behar in Kamen Vodenicharov's show "The Evening of." on 7/8 TV

Maxim Behar

People who work in this area are the ones who invent new creative products and influence the hearts and minds of millions. The creativity comes from the way you describe it to people so that they can understand it. However, our business is closely related to creativity and open-mindedness. Get busy doing public outreach.

Hotels 64
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Will Generative AI Replace Marketers and Content Creators?

Landis PR

Machine vs. Man: Does AI Efficiency Trump Human Creativity? Plus, popular marketing AI tools like chatbots, marketing automation and CRM systems have been around for years. Really, it’s more about preparing for the future of content marketing, which will call for a harmonious partnership between human creativity and AI efficiency.

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Examining the (weird) science of communication presentations

PR Conversations

Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. Elizabeth Cannon is president and vice-chancellor of the University of Calgary.

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Examining the (weird) science of communication presentations

PR Conversations

Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. Elizabeth Cannon is president and vice-chancellor of the University of Calgary.

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Contemplating selfie disruptions in historical and modern-day PR

PR Conversations

“If I were Bernays, as a sign of self expression, I would dedicate my creative genius to adapt (or adopt) the ‘selfie’ idea for a public relations program dedicated to individual emancipation.” If intelligently crafted, such messaging can lead the way to coexistence of what we in the west call the “democratic system.”

System 40