how-pr-analytics-has-changed-the-media-monitoring-and-measurement-landscape 
ImPRessions - Crenshaw Communications
FEBRUARY 22, 2023
The practice of public relations has probably evolved more rapidly in the past several years than ever before. The core skills we need as PR professionals have also changed. Here’s what’s most important to staying ahead of the game for PR teams today. Digital and social media proficiency This one’s a given.
Burrelles Fresh Ideas
MARCH 5, 2024
With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Securing earned media is still the highest priority for most public relations professionals. Wait, what is earned media?
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Sword and the Script
JANUARY 3, 2023
We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How is public relations defined?
Burrelles Fresh Ideas
FEBRUARY 13, 2024
Being on social media is the online pastime that everyone loves. billion people were using social media globally. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. In contrast to social media marketing, social commerce goes the extra mile.
The Resolution Blog
JANUARY 8, 2018
Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. It’s a daunting first task in PR.
Burrelles Fresh Ideas
AUGUST 8, 2023
In today’s digital landscape, the rise of artificial intelligence (AI) has revolutionized how businesses operate. In fact, content has become even more important for marketers in the age of AI, serving as a cornerstone for success and differentiation in an increasingly crowded and competitive digital marketplace.
Stephen Waddington
DECEMBER 30, 2019
This is my annual long-read essay on the future of the PR business. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. PR is a social science. It’s a work in progress. Let me know what I’ve missed.
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