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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

The Chiefs beat the 49ers in thrilling overtime fashion, with quarterback Patrick Mahomes passing to Mecole Hardman for the winning touchdown. It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. and Jermaine Dupri.

Sports 86
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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

And this will not be because advertising agencies are bad, or colleagues there are not creative. The reason is clear - advertisers are gradually withdrawing from everywhere - newspapers, television, radio to devote themselves to online media. But I want to put aside the business part and look at the creative part.

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Behind the Headlines With Jody Fisher

Cision

He began as a radio reporter before transitioning to PR in 1999. I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives. Good clients are always forthcoming with information; good agencies take that information and fashion it into actionable ideas.

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Trend porn

Stephen Waddington

Many are creative and highly original (Facebook, PwC, Trendwatching and We Are Social are standout), but most are marketing guff. Thanks to Daniel Eckler for scouring the internet and collating reports. I’ve skimmed them all so that your don’t have to, but decide for yourself.

Trends 155
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8 Great Linked Tactics for Communicators

PRSay

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. Commercial radio + Instagram – Commercial radio loves this social network.

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7 PR Blogs You Should Be Following

Critical Mention

Our take on PR Couture: While PR Couture’s content is mostly tailored for fashion and lifestyle communication pros, we encourage all to take a look at their blog. Our Top Picks: Stay informed with the latest ways to improve your brand’s presence through creative tactics: Disruptive Tactics To Spur Creativity.

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What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. In contrast, traditional PR has broader metrics to measure public perception and sentiment. Tip: Brands get creative and overlap hero content types. So, with so many potential benefits, how is success measured?