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8 Questions with Syracuse University’s Sports Legend, Michael Veley

Critical Mention

To say Michael Veley embodies sports is an understatement. Falk Center for Sport Management spanning more than two decades is, in a word, impressive. Which 3 tips do you have for anyone trying to break into the sports PR/marketing world? Passion and an insatiable appetite for sports; 2. By Robin Gelfenbien.

Sports 60
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Trend porn

Stephen Waddington

Many are creative and highly original (Facebook, PwC, Trendwatching and We Are Social are standout), but most are marketing guff. Thanks to Daniel Eckler for scouring the internet and collating reports. I’ve skimmed them all so that your don’t have to, but decide for yourself.

Trends 155
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More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

It is almost a sport on Facebook, Instagram and Twitter. Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. In the shift to data driven programmes there’s a danger that we lose sight of creativity.

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A Night at the 40th Annual Totem Awards

Barokas

Last night, our team attended PRSA Puget Sound’s annual Totem Awards , which recognizes creativity and accomplishment in public relations. VICIS is a sports technology company focused on developing highly engineered helmets that improve protection and performance. In other words, PR strategies and programs that kickass and deliver big.

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals. Jordan has a true passion for communication and sports! Jordan Kruger, senior communications specialist, Sleep Number (nominated by Sarah Reckard).

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Future of PR: 2020 edition

Stephen Waddington

It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. BME PR Pros is a community created by Elizabeth Bananuka that promotes black, Asian and ethnic minority diversity in the creative industries. Progress is slow. PR can be a stressful occupation.

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The “social CEO”: How AmFam’s Jack Salzwedel manages his social media profiles

Communications Conversations

I provide oversight for his accounts – for creative assets like header or profile images, among other things. I also serve as a liaison between his accounts and our Customer Service teams, should a customer or claimant reach out to Jack through social media.