Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

MaccaPR

JULY 2, 2014

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. All jokes aside, Wikipedia does have a distinct influence on the business community. Facebook relies on Wikipedia.

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Reputation Us

JULY 26, 2019

Wikipedia defines public relations (PR) as the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. The post Public Relations appeared first on ReputationUs. PR is listening.

Publicity 60

Publicity Wikipedia Nonprofit Media Training 60

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. We recently had a conversation with a public affairs client. Darika: Definitely.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Communications Conversations

MAY 22, 2018

” According to Wikipedia, an “Employer brand” is the reputation of an employer, and its value proposition to its employees, as opposed to its more general corporate brand reputation and value proposition to customers. This is the research process of the 21st-century job seeker.

Communications 83

Communications Brand Branding Wikipedia 83

Contently - Strategy

NOVEMBER 3, 2021

You may be responsible for the process, or the publication may have in-house fact-checkers who handle it. There are a few standard “rules” to citing sources, too: First and foremost, never rely on Wikipedia. As a freelancer, each of your clients will have a different fact-checking policy (or lack thereof).

Content Marketing 120

Content Marketing Marketing Viral Study 120

PR in High Definition

OCTOBER 23, 2019

In recent months, there has been an undisputed rise in discussions around corporate purpose. Similarly, looking at EY’s research, 42% of ‘purpose laggards’ report flat or declining revenue compared to only 15% of purpose ‘prioritisers’, so the report seems to imply that revenue growth is somehow linked to corporate purpose.

Airlines 48

Airlines Local Wikipedia Travel 48