ImPRessions - Crenshaw Communications
MAY 11, 2022
People usually think of media pitching and press releases when they think about public relations. Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made.
ImPRessions - Crenshaw Communications
MAY 4, 2018
Unlike those entering the workforce on the heels of the recession, today’s PR hopefuls are likely to be welcomed by top agencies and corporations. A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common. Consider a PR agency.
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Shift Communications
AUGUST 29, 2023
Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.
Sword and the Script
OCTOBER 25, 2022
Adherence to privacy regulations.”. Communicators have moved from being the newsletter writers and PR pitch people to truly becoming strategic advisors to our organizations.”. Breaking through the flood of e-mails [in pitching] is getting very difficult.”. Harder to pitch. Transactional not strategic. “It’s
Sword and the Script
OCTOBER 29, 2019
Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and. You can send these pitches to a list of reporters, or pitch 1:1.
Stephen Waddington
AUGUST 13, 2018
It's a burgeoning area of consultancy for our corporate teams at Ketchum. Log into your account and head to the settings and privacy section. This is the elevator pitch for your LinkedIn profile. LinkedIn is a good start point. The first job is to make sure that your account isn’t set to anonymous.
ImPRessions - Crenshaw Communications
AUGUST 30, 2018
Even the most stellar pitch is useless if the wrong people are targeted; a carefully selected list of fewer reporters will yield better results than a spray-and-pray approach. The desired audiences for a story depend on the corporate communications goals involved, whether general visibility, opinion leadership, or product support.
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