ImPRessions - Crenshaw Communications

MAY 20, 2019

Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company. Constant innovation.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

Contently - Strategy

JANUARY 26, 2023

Kroger wanted to position its pharmaceutical teams as thought leaders in vaccination science. The executive team is one place to start, but great candidates may exist at all rungs of the corporate ladder. Many of them offer COVID-19 vaccinations. People who don’t work for your company but are industry thought leaders.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Cision

JULY 28, 2016

Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies. It’s been an incredible career experience. I am honored to lead a talented, smart group of health care PR professionals.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Mindful Marketing

JULY 4, 2020

While conquering COVID-19 lies mainly in the hands of certain medical researchers and pharmaceutical companies, overcoming racism depends on everyone and everything, including marketing. These assumptions also ignore research evidence which indicates inherent (automated) bias in AI technology.

Marketing 74

Marketing Pharmaceuticals Policies System 74

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

These lists often include new technology-based PR tools or the latest social or other media platforms. How did Mylan CEO Heather Bresch not learn from Turing Pharmaceutical’s Martin Shkreli’s experience? What was her corporate communications team thinking? The public is a sucker for wedding stories.

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. When it comes to our digital work, we excel in complex and hard-to-reach audiences. . Darika: It’s hard.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Sword and the Script

JUNE 3, 2020

As president, she’ll lead the company’s operations and corporate strategy. The volume is coming from health, pharmaceutical, education and government sectors. via Dave Kerpen & Inc “…a rising need in technology capabilities among PR and comms practitioners, beyond the traditional media database.

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95