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What’s Better, PR Agency Or Client Side Work?

ImPRessions - Crenshaw Communications

Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company. Constant innovation.

Agency 200
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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Kroger wanted to position its pharmaceutical teams as thought leaders in vaccination science. The executive team is one place to start, but great candidates may exist at all rungs of the corporate ladder. Depending on who you pick, be prepared to train your thought leaders. Many of them offer COVID-19 vaccinations.