Sword and the Script

FEBRUARY 5, 2019

You just never had to worry about this sort of thing, at this scale, in a world of print ads and billboards. To their credit, the team behind @ATTCares is making an effort to respond to some of the criticism, but the effort is robotic and surely hamstrung by corporate rules. 2) Make it really easy to complain another way.

Advertising 60

Advertising Advertising Social Media Twitter 60

Stuart Bruce

SEPTEMBER 30, 2014

’ was the question at the recent CIPR Corporate and Finance’s group seminar. That includes face-to-face, print, radio, TV and today online including Twitter. The social web is no longer new, but should be an integral part of how a successful company operates. ‘Should the C-suite tweet?’

Social Media 150

Social Media Twitter Radio Sports 150

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst. PR and SEO are joined.

Trends 124

Trends SEO Leadership Print 124

Stephen Waddington

DECEMBER 30, 2019

Each corporate PRCA member will be expected to engage with a local school each year. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. What we do 5.

Government 103

Government Education Print Ethics 103

PR 20/20

AUGUST 22, 2017

Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Inbound marketing requires a level of openness and transparency previously unheard of in the corporate world. Some of us willingly share more with strangers on the web than we would at the holiday dinner table. It Risks Rejection.

Marketing 87

Marketing Resources Technology Internal 87

Sword and the Script

MARCH 15, 2022

It provides monitoring for print news, online news, broadcasts, podcasts and social media. The company does not field its own web crawler, so it gets all its content through partnerships. In doing customer UX research, Truescope found a lot of corporate communications people gravitate toward an “inbox.”.

Tools 158

Tools Media Software Analysis 158

Sword and the Script

JANUARY 16, 2024

It also provides comprehensive print media monitoring through a partnership with LexisNexis – which most of the incumbents also offer. They also white label TVEyes for those customers that need broadcast monitoring. Propel does not have its own bot crawling and indexing the web. They’ve got 4.5

Software 138

Software Pitching System Analytics 138