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Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

As of this post, it has reclaimed $134B in lost market value. When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. Carnival Cruise – the unsinkable PR ship. Starbucks’ solution to a venti problem.

Crisis 136
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How To Identify your Crisis Plan’s Blind Spots

Melissa Agnes

If a viral crisis were to strike and hundreds (or more) of people were to navigate to your corporate website for more information, would your website crash due to an overload of traffic? Marketing / Pr / Communications. Customer service. Manufacturing / Production. Operations. One last thought.

Crisis 203
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Why it’s important to prepare for a PR crisis

Prohibition

But other times share values falling sharply, lawsuits, contaminated or dangerous goods, investigations, or even a new, slightly controversial, marketing tactic you couldn’t wait to try may be enough to damage a brands reputation and enter a real crisis period. It should be someone with authority to speak on what has happened.

Crisis 62
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The importance of a social media strategy #engaging

Engage PR

And in today’s rapidly evolving world of multi-channel communications and data analytics, businesses are having to learn fast where to put their marketing money to get the best return on investment. And with social media spend within marketing budgets expected to increase 128% to 21.4% Cue social backlash across the internet.

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The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) in 2019, reaching a record $4.5

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How To Identify your Crisis Plan’s Blind Spots

Melissa Agnes

If a viral crisis were to strike and hundreds (or more) of people were to navigate to your corporate website for more information, would your website crash due to an overload of traffic? Marketing / Pr / Communications. Customer service. Manufacturing / Production. Operations. One last thought.

Crisis 100
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Earned Media Rising Podcast With Cision CMO, Chris Lynch

Cision

Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate. Previously, Chris ran product marketing and go-to-market strategy for Oracle’s Marketing Cloud business. Chris welcome to the Earned Media Rising podcast.

Media 202