Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) in 2019, reaching a record $4.5

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Prohibition

DECEMBER 9, 2021

To counteract these search results you should create a content marketing plan for your brand name and targeted search terms – through blogging, contributing to industry-leading publications and promoting good news through press releases and effective corporate communications. But unfortunately a crisis can strike at any time.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Prohibition

JANUARY 14, 2022

A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis Plan? In today’s world, a negative story about your brand or organisation could go viral in an instant. 11 Steps to Effectively Managing a PR Crisis. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Major organizations can be shaken by a careless tweet or a viral customer complaint. Focusing Inward.

Trends 199

Trends Corporate Employee Analysis 199

MaccaPR

SEPTEMBER 13, 2016

Along with the term “non-denial denial” – coined by editor Ben Bradlee of the Washington Post to describe the Nixon Administration’s evasive responses during Watergate – corporate communicators should be wary of issuing what can only be called a non-apology apology. Lesson #3 – Apologize – No Really, Sincerely Apologize.

Crisis 48

Crisis Airlines Reputation Corporate 48

Melissa Agnes

FEBRUARY 24, 2015

To challenge delegates to embark upon the day before them with the goal of seeking opportunities to leverage the advantages that this digital landscape provides, rather than simply looking for ways to react or respond in a crisis. What makes something go viral? Over the last few years, a lot of change has occurred. Relatability.

Social Media 113

Social Media Viral Crisis Management How To 113

Cision

JULY 5, 2016

All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

MaccaPR

NOVEMBER 30, 2017

The sheer timing was remarkable, with the 4-foot-high statue arriving the night before International Women’s Day – not to mention the exquisite symbolic co-opting of the "Charging Bull," which Fortune called “a testosterone-charged symbol of Wall Street bravado.”. So, is that enough ROI for an experiential campaign to satisfy your CMO?

Marketing 76

Marketing Consumer Measurement Viral 76

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Melissa Agnes

MARCH 28, 2016

For example, fail to judge or appreciate the negative emotion stirred by an incident or an issue, and you can very quickly find yourself dealing with a viral crisis that continues to spiral beyond control. Within a few hours, this panic had escalated to a viral point. This is human nature. And we panicked.

Crisis Management 100

Crisis Management Crisis Viral Community 100

Cision

APRIL 5, 2017

Corporate citizens need to be the change they want to see. It’s important to know who you are, how your brand is differentiated, have a mission statement that is clear internally and externally. Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. It could be fake news and hate news.

Report 225

Report Media Advertising Advertising 225