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Pan for Media Gold with Newswhip Social Data

Flack's Revenge

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. Sure, if you are a content marketing or social media jock, or work for a publication, it makes perfect sense. In summary, I came away from the webinar even more excited about Newswhip.

Data 159
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How Long Should a Blog Post Be? [A Data-Driven Answer for B2B]

Sword and the Script

In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. That study was produced by a different company – the Portland-based ConvertKit which provides email marketing designed for bloggers. See these related posts: 12 Ways to Leverage Your Existing Investment in B2B Webinars.

B2B 60
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55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. Webinar:5 Ways to Protect and Grow Your PR Budget in a Digital Comms Playground The communications landscape has changed. If content is part of your next plan click the link and take note!

Tools 136
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4 Ways to Prepare for Olympic-Level Events

Beyond PR

During a recent webinar hosted by Cision and CommPRO, Finsbury’s Peter Land shared his top tips for large scale event management with Cision’s James Rubec. You can’t force something to go viral. Author Maria Materise is a content marketing specialist for Cision. Maintain authenticity.

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How to Create an Action Plan for Your Content Marketing

PR Fuel

As more and more companies turn to content marketing to reach new clients, the time has come for existing marketing plans to get reworked in order to stay ahead of the competition. Creating an action plan for your marketing doesn’t have to be complicated. What kind of content do you hope to create?

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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s For this, I apologize.

Marketing 101
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Big Brands: Content Marketing isn’t a Campaign, It’s a Culture

Sword and the Script

Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey. But for the vast majority of marketers, especially in large organizations, content marketing is still a new concept, it’s still seeping into the culture. Almost passé.