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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

However, media pitching and media relations to secure earned media still dominate the industry. User-generated content/word-of-mouth recommendations. Product roundups by other content creators. Product reviews on platforms like YouTube, social media platforms, or blogs. Unpaid search engine traffic.

Media 99
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PR Trends to be Aware of for 2021

Critical Mention

YouTube has also announced its plans for its version of a short-form video platform called Shorts. Just like TikTok, platforms like Facebook and YouTube are providing 15-second videos that users can share with their followers. Here are four PR trends to consider for 2021: 1. Short-Form Videos. Social Awareness. SCHEDULE A DEMO.

Trends 105
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How to Spy on Your Competition & Steal Their Secrets

Cision

On Facebook, Twitter, YouTube, and all those other social networks. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. YouTube: How many views do they get? What type of content are they creating?

How To 198
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4 Big Content Marketing Lessons from General Mills, 3M, Ameriprise Financial & SCHERMER

MaccaPR

Remember when public relations required you to persuade gatekeepers – news editors, TV and radio producers and reporters – to carry your company or client''s content to their audiences? Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M. But, definitions vary by marketer. It''s been done for years.

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4 Skills All PR Pros Should Have

Critical Mention

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. Share Tweet Share.

Radio 92
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How to Turn Earned Media into Brand Endorsements

Critical Mention

Proactively pitch to journalists who cover your industry or area. Once you’ve identified your positive mentions, it’s time to use earned media coverage in your brand’s content marketing strategy. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Brand 103
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7 Ways PR and Marketing Go Hand In Hand

Critical Mention

Elevate your Pitch Game. Not only do marketers benefit from team integration, but PR pros can also benefit from cohesive teamwork by enhancing their pitches and speeches with key points from engaging marketing collateral. Earned media tracking is an essential tool for both PR pros and marketers. SCHEDULE A DEMO.