Critical Mention Launches YouTube Integration

Critical Mention

NEW YORK — Critical Mention, the leading media monitoring and intelligence platform for TV, radio, online news and social media has launched a YouTube integration that continues the expansion of its already robust content set.

Guitar Center: Content Marketing and Storytelling at Their Best

Polaris

Guitar Center’s YouTube channel beat out hundreds of leading brands, including Target, Four Seasons and General Electric, to snag the Project of the Year award at Content Marketing Institute’s 2014 Content Marketing Awards. As if that wasn’t enough, Guitar Center also nabbed Gold for highest YouTube subscriber growth and Silver for best use of YouTube for content marketing. Content Marketing It’s no small feat.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How to Know if an Influencer Makes Sense for your Brand?

Critical Mention

It is in this context that digital marketing gains salience. This piece focuses on one such aspect of Digital Marketing — Influencer Marketing. According to Influencer Marketing Hub, the ROI for every dollar spent on IM in 2020 is $5.78. Content.

Radio 91

How Earned Media Will Impact 2020 Elections

Critical Mention

Once they share such news with their audiences, whether it be via TV, radio, online news or social media, word gets out and people start sharing posts, links, tweets and so on. Plus, breaking news gives talk-show and radio hosts topics to talk about as well.

Everything You Need to Know About Earned Media

Critical Mention

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. Priscilla is the marketing coordinator for Critical Mention.

Digital Marketing Tips: Make your Business Stand Out

Critical Mention

In this post, we provide organizations with our top digital marketing tips that will help elevate your business marketing strategy. Let’s say your competitors are practicing successful digital communication by providing clean, simple and straightforward marketing collateral. Whether it’s from social media, online publications or broadcast stations, today’s digital marketers must always take advantage of their earned media coverage. Publish Evergreen Content.

Go Viral in 2020 with Real-Time Media Monitoring

Critical Mention

Earned Media provides an abundance of PR and marketing advantages to many businesses, organizations and individuals. The great advantage of having access to real-time media monitoring is that you can get notified of your specific mentions seconds after they appear on tv, radio, online news sites and social media channels. You can control the content your brand chooses to publish and promote, but you can’t do the same for the content that others post about you.

Viral 79

How the ‘Framing Britney Spears’ NYT Documentary Affected Hulu’s Earned Media Mentions

Critical Mention

Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Priscilla is the marketing manager for Critical Mention. Share Tweet Share.

Why and How to Switch Media Monitoring Platforms

Critical Mention

If you work in PR, marketing or communications and use a media intelligence platform, you might be familiar with the “good enough for now” syndrome. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing.

Print 112

Understanding the Value of Social Influencers

Critical Mention

Intentional Content. Social influencers stay on top of emerging social trends and come up with unique ways to create relevant content for their followers. With so many influencers out there for every niche and market, it could be hard to narrow down the right ones to work with.

4 Powerful Examples of Earned Media in 2020

Critical Mention

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies.

PR Trends to be Aware of for 2021

Critical Mention

YouTube has also announced its plans for its version of a short-form video platform called Shorts. Just like TikTok, platforms like Facebook and YouTube are providing 15-second videos that users can share with their followers. According to Stacy Nawrocki , head of global product marketing at IBM Watson Media, “As consumption habits change, video streaming technology not only allows businesses to reach wider audiences, it also meets them where they are, across platforms and devices.”

20 Great Communications Quotes

Critical Mention

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. Good marketing makes the company look smart. Great marketing makes the customer feel smart. — Content is fire.

Top 7 Communication Resources

Critical Mention

The New Rules of Marketing & PR. The New Rules of Marketing and PR” provides great tips on how to confidently market your brand. This book will help you keep up-to-date with the latest trends in PR, social media, marketing and video/audio recordings.

Why Earned Media is More Important Than Ever

Critical Mention

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Radio 91

7 Ways PR and Marketing Go Hand In Hand

Critical Mention

Many businesses and organizations are progressively integrating their public relations practices with their marketing strategies. Though public relations and marketing have many differences, they both are heavily reliant on expressing effective brand communication.

eBook 96

5 Reasons to Network Across all Social Media Sites

Critical Mention

PR pros and marketers should take advantage of their organization’s social media interactions. Therefore, a good way to get started is by addressing frequently asked questions in your social media marketing practices. Track trending organizations and keyword topics to compare your social media marketing strategy to your competitors’. The more consumers visit your site, the more enter your marketing and sales funnels.

How to Turn Earned Media into Brand Endorsements

Critical Mention

PR and marketing professionals have the opportunity to expand their organization’s brand reach by leveraging earned media coverage. Lay the foundation for communication and mention opportunities by producing the right content that will make others want to interact with your brand.

Radio 91

Must-Have Checklist: Marketing & Communications Strategy for 2020

Critical Mention

Create Quality Social Media Content. Given those facts, it’s time to leverage the power of social media by generating quality content on a consistent basis. Personalize Your Marketing Efforts. Priscilla is the marketing coordinator for Critical Mention.

5 Essential Marketing Practices

Critical Mention

Close out 2019’s last quarter with a bang by boosting your marketing practices. It’s no secret that marketing trends are always changing. With that said, it’s best to keep an eye out and make sure your organization is executing marketing practices that will help reach short-term and long-term goals. Be sure to implement these five essential marketing practices in this year’s closing marketing efforts. Audience identification is a must for successful marketing.

Are You Fully Promoting your Brand?

Critical Mention

However, face-to-face networking can open the door to opportunities like business collaborations and affiliate marketing. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Brand 94

10 Influencers Who Dominate Brand Promotion

Critical Mention

million followers on YouTube with multiple videos that have been viewed by billions of people. Liza Koshy rose to fame by capturing a great number of viewers on her Vine and YouTube videos. Priscilla is the marketing coordinator for Critical Mention. Share Tweet Share.

Brand 78

Cost Businesses Pay for Not Monitoring Media

Critical Mention

Media monitoring helps PR and marketing pros track buzzworthy content and help build their brand through specific keyword searches. Missed Opportunities to Expand your Content Opportunities. Being able to learn what your audience is attracted to gives you the ability to generate engaging content that is tailored to your readers and followers. It opens the door to content inspiration and new marketing strategies.

Public Relations Holiday-Checklist

Critical Mention

Therefore, you should rely on a social tracking tool that offers real-time global access to premium social media content and sentiment analysis. According to a Nielsen report, 83% of consumers trust digital word-of-mouth more than content produced directly by advertisers. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Priscilla is the marketing coordinator for Critical Mention.

Good Social Media Strategies to Improve SEO

Critical Mention

While mentions and engagement do not directly impact SEO, what’s within the content can. . Marketing and social media pros should take advantage and tend to the symbiotic relationship between social media and SEO. Both social posts and search engine results are available to mass audiences, which means your organization’s search rank can improve with the right techniques and content strategy. . Put yourself in your audience’s shoes when brainstorming content ideas.

SEO 81

7 Easy Ways to Dominate Social Media Marketing

Critical Mention

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Use the data presented in their social performance metrics to set attainable goals and gradually work towards optimizing your content. Instagram - visually centered social media content that should capture people’s attention very quickly.

5 Ways to Improve your Online Reputation

Critical Mention

Next, try to deliver a single, consistent message through your content that expresses the benefits of your product or service. Doing so can help influence content ideas and strategies to make your content stand out above theirs. Adding such content to your site will give readers an in-depth perspective on what your organization has to offer. Once you start generating content, you’ll start seeing an increase in online engagement.

Dos & Don’ts of Content Creation

Critical Mention

Getting started with content creation can take time. First, you have to decide where the content will be published. Make your content identifiable by sticking to one or two font types for all your content. Leave white space in your content.

Radio 96

Cisco, Maxwell PR, Alibaba Group lead the way among Digital Marketing Awards winners

PR Daily

Digital marketing comes in many shapes and sizes, as evidenced by the array of victorious campaigns in PR Daily’s 2020 Digital Marketing & Social Media Awards. Clearly, even pre-coronavirus, health concerns were top of mind for marketers and consumers alike.

Groups 135

Tips for developing your online video strategy

PR Daily

Content creators might be hesitant to invest in video creation, but it has never been easier to start developing high quality videos. The barriers to entry are low (an iPhone and a YouTube account.) Longform content is crowded and getting more so. YouTube adds a social element. For shorter content. Is YouTube just the place to dump stuff, so you can post it to other social sites? Are you programming your content in a channel?

Video 129

4 Big Content Marketing Lessons from General Mills, 3M, Ameriprise Financial & SCHERMER

MaccaPR

Remember when public relations required you to persuade gatekeepers – news editors, TV and radio producers and reporters – to carry your company or client''s content to their audiences? In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M.

Pornhub donates 50k masks and offers free subscriptions, digital platforms and tech partner to share COVID-19 information, and Tony Awards postponed

PR Daily

It’s a good example of appropriate marketing during the crisis: Focus on your audience and their needs, and marry your marketing message with a CSR effort.

Pier 1 prepares for bankruptcy, Red Cross dangles a Super Bowl score, and email works for millennials and Gen Z

PR Daily

Also: YouTube rolls out its policies to protect children viewers, Oscar Mayer offers a delicious job opportunity, purpose-led communications become a focus, and more. However, that doesn’t mean email marketing is easy. FREE DOWNLOAD: 10 ways to spin content marketing leads into gold ].

Top 10 Marketing & Communications Posts of 2017

Cision

2017 was quite a year for marketing and PR professionals. Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. Radio Stations. How Earned Media is Changing Your Marketing Strategy.

Insights into impulse purchases, Twitter’s new reply filters, and ‘Royal Sussex’ Instagram bombshell rattles the Palace

PR Daily

Also: YouTube influencer shares tips to quell health care ‘misinformation,’ CollegeHumor lays off almost all its staff, and more. FREE GUIDE: Brand journalism and content marketing—what’s the difference? ].

Top 10 PR Tips for Companies With Established Brands

Critical Mention

Publish Industry-Related Content. It’s no surprise that it’s great to publish your organization’s content across a variety of media sources. Nonetheless, you have to make sure you do not overshare your company-specific content. It states that your company should publish 80% interesting, informational and educational content. It’s a top practice to share gathered broadcast media coverage from TV, radio, online news and social media industries alike.

Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. But why is podcasting important to PR and marketing professionals? Besides the wealth of knowledge it can provide us on a daily basis, we can also use it to reach our audiences: 67 percent of podcast listeners don’t mind sponsorship messages and occasionally find them useful, compare to 6 percent of TV or radio listeners. Content Inc.

FedEx takes aim at Amazon, thought leadership shows promise for B2B, and Coca-Cola defends its new brand position

PR Daily

Also: The top YouTube channel for 2019, how leaders can make the most of video, how much PR pros traveled in 2019, and more. Good morning, PR pros: An eight-year-old is the top earner on YouTube for 2019 after earning $26 million for his videos on his channel, “Ryan’s World.”.

4 messaging lessons from the Rockettes

PR Daily

What do high kicks and content marketing have in common? They are both masterfully executed by The Radio City Rockettes. While most of us can’t duplicate the stellar quality of those dance moves, we can emulate their content marketing performance. Their excellent original content gives audiences a peek behind the curtain and shows what it’s really like to be a Rockette. They also use curated content. Repurposing content. curated content.

Video 115

Why PR pros should consider immersive storytelling

PR Daily

While these changes have disrupted old business models and best practices, they’ve also benefited audiences by making it easier to access and consume the news and content they want, on their terms. The next wave of innovation is immersive storytelling, taking content producers and consumers well beyond the two-dimensional experience of today’s news reports or public relations’ white papers, case studies, press releases and b-roll.