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5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. marketers so much, but in today’s digital environment, everyone is impacted. And it won’t be the last data protection or privacy regulation we’ll see. 5 tech PR trends. Some thought it wouldn’t affect U.S.

Trends 157
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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

Lines between what constitutes PR and content marketing continue to blur. considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. Everything from PR, social, and owned content are starting to bled together into one job.”.

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Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Flack's Revenge

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. Have you been recommending a change in strategy regarding social media? Be Helpful.

Marketing 244
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Ad Blocking & PR: Trends & Opportunities

Cision

In Germany, in two different lawsuits, several publishers claimed that AdBlock Plus , one of the most widely-used blockers, is anti-competitive, and both failed earlier this year, diminishing the possibility of a successful international legal challenge. Alternatives to advertising.

Trends 120
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Oh, Come on, Charlie Brown! Let Google Hold the Football for You [Google+]

Sword and the Script

From the outside looking in, it sure seems like a long internal political battle, because Google+ didn’t die suddenly, instead, Google let it suffer from a slow decay , picking through its parts for recycling which kept some people guessing. Long List of Abandoned Projects. Photo credit: Pixabay. The post Oh, Come on, Charlie Brown!

Google 72
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Building a Global Media Brand with HubSpot [Case Study]

PR 20/20

Unpacking the Challenge: How to Help Marketers Understand & Apply AI. Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. Content creation : Blogging and gated content were built on HubSpot.

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How Do I Become a PR Influencer

Critical Mention

Currently, there’s a company in Europe who watched my Go-To-Market LinkedIn Learning video course and now they want me to consult on their G-T-M strategy. Whether it’s AI, virtual reality, data privacy, blockchain–all are tied to our roles and our audience’s experience. My workday extends far beyond a 9-5.