Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. This has led to less time for attending press events, trade shows, and covering stories, making B2B PR harder than ever.

Media 97

Media Nonprofit Pitching Analytics 97

Sword and the Script

NOVEMBER 6, 2018

That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast. Cybersecurity is an industry that almost exclusively highlights what is going wrong or what could go wrong. Takeaways Applicable to Any Vertical Market.

B2B 64

B2B Creativity Film Trade Shows 64

Sword and the Script

MAY 14, 2016

So I turned to a local repair shop to see what could be done. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. Lead Sources Vary by Business and Industry. Which Departments Most Influence B2B Purchase Decisions?

Marketing 60

Marketing B2B Local Customer Service 60

PR Fuel

JUNE 9, 2021

These tips can set your press release and content marketing strategies up for success. Nearly 80% of content marketers incorporate press releases as part of their content marketing strategy. You can even develop lasting professional relationships with journalists in your industry.

Small Business 70

Small Business How To Writing Conference 70

Cision

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. Through a partnership with local rock band White Denim and streaming service Spotify, The North Face debuted “the world’s first weather-triggered song celebrating rain.” So how do you decide whether to take a risk?

Industry 195

Industry Trade Shows Marketing Film 195

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Ultimately, Technology PR plays a crucial role in shaping perceptions and fostering trust in the fast-paced and competitive tech industry.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

NOVEMBER 30, 2021

41% “subject matter experts from industry or third parties,”. 36% “industry/professional online communities/social networks,”. 32% “industry events/trade shows/conferences,”. 31% “business or industry publications/trade media,”. 11% “local or national professional trade associations.”.

B2B 100

B2B Trade Shows Survey Study 100