Content Marketing Document Infographics Leadership 
Cision
APRIL 26, 2017
According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.
Solo PR Pro
APRIL 11, 2017
Content remains an important cornerstone of public relations strategy. Long before the term “content marketing” was coined, public relations practitioners were utilizing the strategy to inform and engage audiences. Content Marketing Statistics Infographic is provided by Point Visible.
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ImPRessions - Crenshaw Communications
JUNE 21, 2018
Yet it can yield real insights for inclusion in a thought leadership program for key executives. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Data-driven PR drives marketing engagement. Infographic from a 2017 article in MarTech Advisor.
MaccaPR
OCTOBER 5, 2015
It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Here at MaccaPR, we've blogged about content marketing a number of times (e.g."
Sword and the Script
JUNE 11, 2016
Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. million dollars.
MaccaPR
DECEMBER 19, 2016
The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.
Frederik Vincx
DECEMBER 11, 2015
The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. After all, affecting change is much about leadership and sharing a clear vision. Document this workflow overview. They are adding owned media, paid media, and shared media to their traditional earned media offering.
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