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Why Earned Media is More Important Than Ever

Critical Mention

News organizations are endlessly working to deliver COVID-19 updates from a global, national and local perspective. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Priscilla is the marketing coordinator for Critical Mention.

Media 113
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Everything You Need to Know About Earned Media

Critical Mention

While you can influence others to write something good about your brand, they still have to make the final decision on whether or not they’re going to share their experience with your brand or mention it in a news story. The expansion of different media types opens the door for more people to write about your brand. SCHEDULE A DEMO.

Radio 104
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The Importance of “Being Human” in Marketing

Critical Mention

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot.

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5 SEO Strategies You Can Use Right Now

Critical Mention

So, try going offline and build relationships with other businesses and start mutually beneficial co-marketing campaigns. Posting content on social media sites and including links to your website is a great way to drive traffic and improve your SEO. Local optimization and drive positive reviews. SCHEDULE A DEMO.

SEO 74
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Top Five Books Every PR Pro Should Read

Critical Mention

Young digs into studies such as Walmart’s increased market share over Macy’s, how former president Barack Obama’s campaign strategies assisted in his winning the election and how McDonald’s use of local media strategies behind its McCafe’s launch was so effective. SCHEDULE A DEMO.

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Top 10 PR Influencers You Should Follow on Twitter

Critical Mention

Named Forbes top 50 social media influencer in 2013–among many other awards–Steve Farnsworth now heads his business, Demand Marketing which drives lead generation and content marketing for B2B in the tech industry. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Twitter 77
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Can a PR Software Vendor Provide “Guaranteed” Editorial Placements? [PR Tech Sum]

Sword and the Script

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. The organization switched from Cision according to the write-up. Burrelles proposes short-form video can be used in communications for demos, FAQs, product teasers, and UGC. Short-form video.

Software 121