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AirPR Interview Series: Content Marketing and PR Experts share measurement predictions for 2018

Onclusive

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. I want marketers to think more creatively and broadly about what to measure.

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Why are many social media marketers still working from the 2015 playbook?

Communications Conversations

Let’s look at four big shifts that have been happening in 2020 so far, and how I would argue most social media marketers have reacted: Shift #1: Customers don’t want ‘storytelling’–they want exceptional customer service. Might not be the sexiest trend of 2020, but it has teeth.

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5 Reasons to Network Across all Social Media Sites

Critical Mention

Social Media Improves Customer Service. PR pros and marketers should take advantage of their organization’s social media interactions. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. SCHEDULE A DEMO. Share Tweet Share. Priscilla Osorio.

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How to Leverage Topic Pillars to Build a Targeted Content Framework

Contently - Strategy

At the heart of this alignment lies a well-structured content framework grounded on solid topic pillars, which act as the foundation for content marketers to build compelling, relevant, and targeted content. They serve as the cornerstone of your content marketing strategy.

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How to Choose a Media Monitoring Service

Critical Mention

24/7/365 customer service. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency.

How To 60
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Must-Have Checklist: Managing Email Marketing

Critical Mention

New-Customer Emails: Onboarding Emails : These welcoming emails are meant to excite your new clients about what services you provide. Training Emails : Educate your clients on your services by offering demos and setting up trainings. Nothing captures prospects like the persuasion of satisfied customers. .

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Uncertainty in the Media Monitoring and Earned Media Market: What It Means For You

Critical Mention

24/7/365 customer service: “Always-on” support is often overlooked but should absolutely be considered during your vetting process. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. SCHEDULE A DEMO.

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