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20 Insightful PR and Marketing Predictions for 2018

Sword and the Script

6) Finding a content marketing niche. Continued drive toward niche content and blogs, such as cybersecurity for the hospitality industry, or regulatory law for marijuana growers. These net more devoted readers, more qualified leads, higher conversion rates and the greater possibility of content-driven conversations.”.

Marketing 107
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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”.

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How the ‘Framing Britney Spears’ NYT Documentary Affected Hulu’s Earned Media Mentions

Critical Mention

health-care systems as well as the brave people who battled head-to-head against the devastating Australian wildfires. Most recently, a deep dive into the intricacies of Britney Spears has spawned a global discussion.

Media 113
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Leeds PR Agency Prohibition PR is looking for a PR Executive – is it you?

Prohibition

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. Be responsible for admin issues on the account and employ good filing systems. Support your account manager on day to day account activity.

Agency 48
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2019 Trends to Watch for Solo PR Pros

Solo PR Pro

You can develop your own monitoring system using your current social media dashboards or consider one of these recommended by Business2Community. Crisis Management in the Digital Age. Content Marketing. Consumers trust content that shares experiences, teaches, and helps the reader make a fact-based decision.

Trends 45
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29 Advanced Digital Newsletters That Help You Learn

ZudePR

You want to learn more about digital marketing and SEO. There’s some good advice about two systems you can use to curate content: the painstaking way, and the easy way. I Don’t Want To Know About Your Time-Saving Content Curation System, Or You, For That Matter. Content Curation System One.

Digg 104
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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. HARO is an industry mainstay, but their delivery system is somewhat antiquated. Research Explore available tools in the market.