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Communications Careers: Measuring Progress in Steps Through Peaks & Valleys

Deirdre Breakenridge

This may be the result of taking on a new job or working on the launch of a new campaign or learning the fineries of Social Media. Watch a video summary of this article on the CommunicationsMatch YouTube Channel. Because you’re on a steep slope, if you look down or up – the experience can be uncomfortable and lead to doubt.

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#FuturePRoof guide tackles influencer marketing governance for public relations

Stephen Waddington

It’s a challenging area of practice that sits between marketing and public relations, and earned and paid media. According to MarketsandMarkets the global influencer market is currently estimated at £4.5 We’re all influencers now The common perception of influencers is individuals on Instagram or YouTube flogging stuff.

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11 Shrewd PR and Marketing Predictions You Can Bank On

Sword and the Script

Related Content Worth Checking Out. One Bold Content Marketing Prediction for 2016. PR is the Best Kept Secret in Effective Content Marketing. In Content Marketing, Marketers Might be Losing Their Way. A comedy out of crisis communications. Native advertising smack down. “At

Banking 60
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The Present & Future Tech Trends PRs Should Prepare For

Cision

Search engine optimization for content will become even more integral to media relations and PR and will emphasize metadata and schemas as much as the text and images. Want to make standout content? Click here for our free content marketing white paper! . Prepared for a brand crisis?

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30 Social Media Ideas In 30 Minutes

Journalistics

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

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How to Turn Your Brand Crisis into PR Success with Ease

Cision

Social media offers unique marketing and PR opportunities. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. In fact, you can turn a brand crisis into a PR success if you act fast swiftly. pic.twitter.com/rF5gNIvVd0.

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Your Favorite MaccaPR Blog Posts: Ellen's Oscar Selfie, Death of PR Spin and Online Content Secrets

MaccaPR

Just as we did in 2013 with " PR and Social Media Counsel from MaccaPR''s Most Popular Posts ," we''re now taking a look back at the most successful recent posts on MaccaPR, according to our readers. A Social Media Grammar Lesson from the AP " was a Maccabee classic that contains a handy list of popularly-misspelled social media terms.