Cision

SEPTEMBER 19, 2017

Best practices for marketing often, if not always, suggest some degree of segmentation for customers or the public. Finding different ways to identify behaviors and differentiate messaging to best suit these personas is crucial for most PR and marketing functions. Messengers. Architects.

Social Media 247

Social Media How To Media Journalism 247

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. ” As a side note, Marlin also owns a majority stake in Talkwalker which it acquired in 2018. .” ” As a side note, Marlin also owns a majority stake in Talkwalker which it acquired in 2018.

Software 78

Software Case Study Technology Tools 78

Waxing UnLyrical

APRIL 17, 2015

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. You’re super-excited too – content, new client, money… what’s not to love?

Content Marketing 40

Content Marketing Community Marketing Mobile 40

Waxing UnLyrical

DECEMBER 21, 2015

Given that many of you are new(er) to WUL, I figured it would be fun to focus the last roundup of 2015 (WUL will go on vacation just like SBC) on WUL over the years. 7 PR Lessons Komen for the Cure Didn’t Know It Was Giving You. It took me about 4 hours to write, I think; it’s almost 2,000 words long. ” 6.

Analytics 40

Analytics Community Measurement Writing 40

Waxing UnLyrical

MAY 4, 2015

Why: “I think ‘community’ was just becoming a social media buzzword at the time. Content Marketing: Without Community, It’s Only Half the Equation. Finding a PR Firm Isn’t the Piece of Cake it Used to Be. and It Shouldn’t Be. and It Shouldn’t Be.

Community 40

Community Content Marketing Travel Agency 40

Waxing UnLyrical

MAY 18, 2015

Thought leaders are not only the go-to people in their industry, but those who move and inspire others in their field. Building a lasting quality reputation through content marketing and social media takes consistent, concerted effort.” 6 Tips for Building Thought Leadership into Your Marketing Plan.

Leadership 40

Leadership Insurance Insurance Community 40

Sword and the Script

APRIL 17, 2018

It led him down the path of B2C advertising and it all seemed fine until he stumbled into the world of B2B and was hooked. But it also brought experience. He’s still with that firm – and reuniting of sorts – but it seems larger and has much bigger ambitions today than it did then. Well, in a word, chaotic.

Marketing 62

Marketing Technology Data System 62