Stern + Associates

FEBRUARY 17, 2014

In marketing, there’s a well known adage claiming consumers need to be exposed to a message at least seven times before it registers meaningfully. This “Rule of Seven” is being utterly obliterated, however, by pharmaceutical marketers. To illustrate, let’s dissect your average ad put out by any given pharmaceutical maker these days.

Pharmaceuticals 71

Pharmaceuticals Television Marketing YouTube 71

PRSay

MAY 9, 2023

But unless it’s a consumer product and an influencer’s post leads directly to the purchase, it’s generally hard to track. With pharmaceuticals for instance, patients might talk to doctors months later about a treatment they had seen in an earned media placement. Does EMV even matter?

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. However, in industries such as pharmaceuticals, it can be harder to connect PR results to revenue, given the complexity of prescription-based sales.

Measurement 144

Measurement Pharmaceuticals Nonprofit Leadership 144

Communications Conversations

MAY 20, 2020

According to SF, the series aims “to provide thought leadership, tips, and resources from Salesforce and our community of Trailblazers to help business leaders manage through crisis; and to provide a forum for community and conversation with peers.” It’s about how J&J is promoting and merchandising the show.

Journalism 148

Journalism Brand Branding Interviews 148

PR 20/20

NOVEMBER 30, 2022

A content campaign that worked for a manufacturing lead will likely not be relevant to a pharmaceutical lead. Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts. Consumers are more willing to trust peer reviews or recommendations than a company.

Marketing 52

Marketing Technology Internal International 52

Ethical Voices

JULY 24, 2023

The same way in the pharmaceutical industry and medical industry, discloses in those ads “this may cause” and in politics, “paid for by”. Having clear, transparent disclosure of the use of AI to create the content is helpful as a consumer of information, and as a content creator.

Ethics 75

Ethics Government Pharmaceuticals Policies 75

Prohibition

MARCH 30, 2021

When positivity and leadership was lacking during the first national lockdown of 2020, Sir Tom was there to lift spirits and raise a whopping £33 million for the NHS. Will this ruin any trust between the retail giant and consumers? Tributes pour in for Captain Sir Tom. Matt Hancock Vs Pfizer.

Pharmaceuticals 62

Pharmaceuticals Retail B2C Social Media 62