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Putting the “PR” in Partnership Relations

PRSay

Since the start of its evolution as a marketing discipline, public relations has been about more than earned media. Partnerships have obviously been a core component of marketing for decades. Our work with client Coldwell Banker Real Estate provides a real world illustration of this opportunity. 23, 4:45–5:45 p.m.

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Spotlight on a Solo PR Pro: Meet Meredith LeJeune

Solo PR Pro

Originally from Virginia Beach, VA, Meredith LeJeune got her start as a marketing and communications coordinator for Dominion Enterprises — a marketing services company serving the real estate, automotive and travel industries — doing a little bit of everything from traditional public relations to developing marketing and sales collateral.

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PR Isn’t Just for Big Businesses?

Victorious PR

They are the go-between between an organization and their targeted audience or consumers. They can promote you as an authority in your field with high-level thought leadership content. There are so many ads flooding the market that people no longer trust them alone. Market influence.

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Here Comes Generation Alpha: What PR Pros Need to Know About the World’s Next Age Group

PRSay

Born between 2010 and 2025 to millennial and Gen Z parents, the Alpha Generation’s first members are beginning to emerge as consumers as they enter middle school. Marketing to Alphas. How should PR professionals and marketers connect with members of Generation Alpha as they become consumers, voters and donors in the years to come?

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Behind the Headlines With Lynda Fernandez

Cision

In 2010, after a landmark merger with another local association, we became the Miami Association of Realtors, the largest local Realtor group in the nation, and I finally convinced our leadership to contract for Cision and PRWeb. The world has gotten smaller with technology, so reaching far-off markets is much easier today.

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Building a Media Strategy with Cassie Lawrence, JSA+Partners

OnePitch

She now conducts proactive media strategy and builds thought leadership programs for clients in digital media and consumer tech. My least favorite is UVMs because the numbers can get a little ridiculous, but we do some sort of number for our analytical marketing counterparts. .

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The PR Agency Review Process is Broken

Ishmael's Corner

With this in mind, I believe that certain actions can help a prospective client gain a deeper window into an agency without consuming a ton of time. Twitter Feed: Is the content shaped to help communicators, marketers and the like, or does it shout “Me, me … and here’s more about me”?

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