article thumbnail

Can Sponsored Content Work For PR?

ImPRessions - Crenshaw Communications

A great example is Cocaine Economics , a stunning interactive website created through a partnership between Netflix and WSJ to promote the television show “Narcos.” It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism. The pros and cons of sponsored content in PR.

article thumbnail

AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: You started your career in journalism. Today, Mika runs TMI (The Mas Ink), a boutique PR firm.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why Content Marketers Shouldn’t Ignore Traditional Media

Cision

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. This differs from traditional media, where information of particular interests to an individual is more difficult to locate forcing consumers to utilize the landing page.

article thumbnail

A brief guide to short-form video for brands

NewsWhip

The average consumer’s attention span is short. These short-form videos have seen high ROI, great retention rates, and have helped evolve brands into more modern, consumer facing entities. Long-winded promotional copy and “swipe to learn more!” TikTok has completely revolutionized how brands interact with the public.

Video 148
article thumbnail

Your client is accused of price gauging, now what? – Scott Brooks

Ethical Voices

My background is in radio and television journalism. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. Well, when you come from a journalism background, that’s kind of how you refer to it.

Ethics 89
article thumbnail

6 Research-Based Insights About Viral Content

Cision

Specifically, if content doesn’t make an immediate impression with a consumer they are highly unlikely to give it a second thought much less share it. He focuses on “arousal” – the specific emotions and feelings that content evokes in the consumer. So how do we make a great first impression with content?

Viral 120
article thumbnail

How to Use Dynamic Listening to Reach New Customers

Cision

Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. It is no longer enough to keep track of your brand’s mentions from big publications like the New York Times and the Wall Street Journal. Listen to Increase Customer Spend.

How To 149