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With digital trust in a tailspin, consumers turn to social commerce—but brands say they aren’t reliable, and sellers’ reputations will suffer

Agility PR Solutions

Shoppers gonna shop—even though concerns like digital security, breach risks, privacy vulnerability and identity theft make digital commerce a landmine-filled landscape, business is booming, and consumers find social media e-commerce sites to be the most reliable.

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6 Things Cybersecurity PR Pros Should Do To Stand Out

ImPRessions - Crenshaw Communications

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? These sectors may range from education, government and energy to financial services, healthcare and insurance.

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Urgent: Here’s How Organizations Can Get Back to Business Sooner Than Later

Stern + Associates

“They can also find ways to subsidize investments by labs to expand capacity, to help untangle medical insurance complications so tests are covered, and to prompt innovations in testing.”.

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8 tips for health care organizations to foster better communication in 2016

Reputation Us

With ongoing data breaches in the news, patients will continue to have concerns about privacy issues, as will providers and payers. Data security must be heightened to avoid Health Insurance Portability and Accountability Act violations that can negatively impact your organization’s reputation. Make securing patient data a priority.

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Linking Cybersecurity and Corporate Reputation. Survey Results Coming Soon!

Reputation Us

The study will also explore the variables of trust and confidence consumers have after a result of a cyber incident. Your health insurance provider. Sample questions include: How confident are you that the following are effectively protecting your private financial, medical or other personal information: Your bank. Your employer.

Survey 74
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Mailing Away Your DNA

Mindful Marketing

Autosomal tests appear to be the most popular of the three, as they’re the ones we most often see advertised, with consumer-friendly price points between $49 and $99. Considering how much many consumers spend on a dinner out, a concert, or a ballgame, a genetic test seems like a pretty good deal.

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A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association

Sword and the Script

It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data. 3) Data privacy seems to be a marquee issue for the association. Data collection about your car – and how you drive and where you go.