Remove Consumer Remove Creativity Remove Insurance Remove Privacy
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6 Things Cybersecurity PR Pros Should Do To Stand Out

ImPRessions - Crenshaw Communications

That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites?

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A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association

Sword and the Script

It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data. This includes running a team of seven PR, email, website, social media, multimedia and creative experts. 3) Data privacy seems to be a marquee issue for the association.

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We Must Confront the Uncomfortable Truths – Roger Bolton

Ethical Voices

We need to be focused on transparency, fighting misinformation and disinformation, and be really respectful of privacy. We need to use technology in creative ways to help people, to help our organizations, but also to help people that we serve achieve their goals. What about in terms of privacy? Where should we draw the line?

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Why public relations must wake up to wearables

PR Conversations

We are talking about organisations truly adopting total transparency as their interactions are life-logged, transmitted and shared by stakeholders, users or consumers—in the spirit of Toni Muzi Falconi and Helen Slater’s post, call us what you will. Strip search will take on a new and vastly more public dimension.