Remove Consumer Remove Crisis Communications Remove Ethics Remove Writing
article thumbnail

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. We’ll look at ethics and governance. The first and foremost for me is ethics and governance.

article thumbnail

Web Ad Blocking – is it Ethical?

PRSay

Is ad-blocking ethical? The free content consumers enjoy is paid for by advertising. Those that favor ad blocking say that Web ads are abusive, annoying, distracting and time-consuming and therefore ad blocking is a legitimate defensive measure. Ads do provide the consumers with valuable information.

Ethics 60
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2024’s Top 5 PR Trends: What to Watch

Newsfile

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? This approach isn’t just good ethics; it’s good business. Eapen, Daniel J.

Trends 105
article thumbnail

Bridging Psychology and Machine Learning for Campaign Success

Burrelles Fresh Ideas

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Just as a turn of phrase can shift consumer trust in a brand’s favor, a misjudged tone in the brand voice can also derail your efforts. To connect with Katie, you can follow her on Twitter.

article thumbnail

Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

” ~ Morgan McLintic , CEO, Firebrand Communications 6. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The consumer is going to be more educated when it comes to editorial media, including bias and the use of AI.

Writing 190
article thumbnail

Back to School! 3 Solo PR Pros on Becoming an Adjunct Instructor

Solo PR Pro

Courses may be as broad as Principles of PR or PR Campaigns, or as focused as Working with Influencers, Crisis Communications or Nonprofit PR.” My first adjunct position was at Texas Christian University, teaching PR Writing. DePaul University College of Communications, 2011 – 2022.

Education 107
article thumbnail

The Present & Future Tech Trends PRs Should Prepare For

Cision

Right now, the biggest focus is on writing and presenting content for mobile consumption. Embedded IoT systems will likely become as ubiquitous as workplace email and instant messaging and like them, will create a long trail of data, creating a whole new set of ethical and legal responsibilities. Prepared for a brand crisis?

Trends 120