Bianchi Biz Blog

FEBRUARY 18, 2021

Sure, once in a while, some PR pro gets lucky and scores a quick media hit, creates a viral video or finds a way to put their company at the top of Google search results for a few days. One of the best ways is our third success factor: Be a voracious consumer of news from all types of media impacting your industry.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

Prohibition

MARCH 11, 2022

Brands have used the layout across their social channels to get consumers to guess a word that related to their brand or used it to showcase products/services that they have available. Using strong imagery and visual creatives can really do the talking and work wonders for content. Prince Andrew out clubbing this weekend ?? ??.

Social Media 71

Social Media B2C Viral Trends 71

5W PR

MAY 18, 2018

Another great thing about experiential marketing, is that it leads to a stronger consumer experience for a brand’s target audience. While social media can be a powerful tool on its own, it becomes particularly valuable when combined with experiential marketing. 2. It Creates Authentic Interactions with Customers.

Company 96

Company Marketing Social Media Analytics 96

NewsWhip

MARCH 31, 2021

They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. I mean, I think that we all know this just inherently as consumers ourselves, the last thing that you’ve bought you’ve consumed. And I think also just from the clients, right?

Advertising 131

Advertising Advertising Data Reputation 131

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? From the perspective of the consumer team in the Boston office the answer is a resounding, NO! After an aggressive media relations push, we began to pick up traction in the local market.

Print 60

Print Media Travel Wireless 60

Prohibition

JANUARY 24, 2022

Crisis communications are key in today’s interconnected social media world. What causes a crisis to go viral? Prohibition PR handle media relations. When the company is ready to meet the media, our team will ensure that they are prepared with acceptable responses. After the incident, we provide support.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62