The Proactive Report
MARCH 27, 2018
Just this last week there were several articles in the news about the value of measurement and analytics. The business world is (rightly) enamored by analytics, set on using their predictive value to construct a strategy, increase profitability and bolster bottom-line growth. The PR Measurement course launches April 4, 2018.
Landis PR
DECEMBER 11, 2023
Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans. Bonus points if you can make your goals SMART (Specific, Measurable, Achievable, Relevant, and Time-bound.) Photo courtesy of Pixabay 1. Develop content that is informative, relevant, and engaging.
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5W PR
NOVEMBER 19, 2021
Construct different content applicable to each stage of the consumer’s purchase decision process. Audiences will respond to content that has substance, that they can’t find anywhere else, and that they can’t construct on their own. White papers, webinars, infographics, and case studies are also widely used.
PR Matters
AUGUST 11, 2014
No honourable, ethical agency or counsel should be sycophantic to you when you have hired them to be honest, constructive and upfront with you. Your agency fails to deliver on its reporting and measurements. They kiss your arse instead of telling you like it is about reputation management issues. However – and sadly -many do.).
Buzzstream
MARCH 13, 2024
In contrast, traditional PR has broader metrics to measure public perception and sentiment. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. For instance, a brand may utilize datasets to create a map or infographic and pitch it together.
Shift Communications
MAY 14, 2015
We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Starting on this short journey, I picked three leading companies to look at in diverse industries – defense/industrial, medical device/biosystems and construction equipment.
Buzzstream
FEBRUARY 15, 2024
Above Average Page Authority or URL Rating Page Authority (PA) is Moz’s measure of a page’s ability to rank based on several factors, and URL Rating (UR) is Ahref’s based again on the strength of the backlink profile. Maps, “re-imagined as” concepts, and traditional infographics all fall under that shareable graphic bucket.
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