Remove Comparison Remove Newspapers Remove Social Media Remove Technology
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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

NewsWhip has helped us track the potential social media activism we had seen was part of previous related announcements. Paul: Could you speak about that and how do you think agencies should think about adopting tools and technology and doing it well and getting adoption of the tools? Darika: It’s hard.

Data 176
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My favourite PR campaigns and stunts across the last year

Wildfire

Back in September 2018, New Zealand life insurance comparison website, LifeDirect. Naturally, viewers were concerned about his death, causing a social media frenzy with thousands seeking answers to what happened to Simon. Drumroll please…. The death of Simon the Sloth by LifeDirect. Siemens FABRIC.

Fashion 40
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PR Measurement Advice From The Client

Mindful Marketing

At my first agency job, the majority of my day was spent faxing press releases to media outlets, and taping newspaper and magazine articles into giant “clip books” while calculating the number of estimated reader impressions achieved. Competitive comparisons can be meaningless without context. GUEST POST By Mikala Vidal.

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Are we really on the right side of the digital divide?

Communications Conversations

” The article talked about how digital tools and technologies have made the world a better place to live–but, quite possibly could also lead to a sharp downturn, and potentially the death, of our society. By comparison, 93 percent of college-educated Americans had access. Social media helps make you smarter.

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Maxim Behar for the studio of Radio Focus presented his new book "Seychelles recipes and more about “Paradise on Earth"

Maxim Behar

But it was so big that I started getting dozens of emails, social media messages saying, "give me this recipe, give me that recipe," and I said, wait a minute, let me pick out 25 good recipes and put them in a book. But it's entirely devoted to how our world has changed with the advent, or as I call it, social media tsunami.

Radio 52
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. My own predictions are listed at the very bottom.

Marketing 196
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Maxim Behar in the "Reasonably. Responsibly. Dialogically" series

Maxim Behar

There is no room for comparison between the lifestyle we have in 2023 and the one we had 10 years ago. The new technologies, the IT business, Silicon Valley, the success of tech companies like Microsoft, PayPal and, of course Amazon, Tesla, and everything else, showed that people can be successful without getting involved in politics.