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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. Darika: During a crisis can be a stressful and time-pressured moment. Paul: Can you share any concrete examples? .

Data 176
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Understand How Online News Tracking Improves Businesses

Critical Mention

With news content constantly spreading from online newspapers and magazines, blogs, trade publications and forums, it’s important to be able to track your online mentions to see what your audience thinks of you and your brand and to amplify your coverage on your own channels. Online news coverage is nonstop.

Analysis 105
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Maxim Behar for BG ONAIR: What Bulgarians were Searching for on Google in 2021

Maxim Behar

We remember a few years ago, if something appeared in the morning news, then it was reprinted in electronic newspapers, generally speaking, and then it appeared on social media. Host 2: A comparison, any similarities? Mladen Vladimirov: To say the least, the process was reversed. Maxim Behar: There are only two common topics.

Google 52
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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

The housing crisis of 2008 spurred largely by risky loans and securitized mortgages, that both diversified the financial risk and cause us to collectively lose sight of where it was precisely, set off the most severe recession we’ve seen in a long time. It’s not exactly an apples-to-apples comparison but it’s enough to pay attention.

Agency 93
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

a) Many community newspapers going away and hopefully still being available in some kind of online format. AI-enhanced writing platforms like Grammerly and Wordtune seem dated in comparison to ChatGPT, which generates high-quality written materials quickly and accurately. My own predictions are listed at the very bottom.

Marketing 189
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#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

I was thinking when we were first talking about brainstorming, what is now the crisis management feature on Spike. These are the issues that come up around data centers, which in the comparison to other types of industries, particularly around manufacturing, where there’s much more of a visible impact. It’s an idea.

Data 78
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PHA x 5WPR London Exchange Recap

5W PR

One thing that really stood out to me was a lead generation tactic that their crisis department leveraged…Newspapers. They told us that every morning they would read the newspaper to try and locate any “hot” stories that they could try and go after. In comparison, the U.S. which is home to hundreds of go-to publications.

Travel 88