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3 (relatively) easy ways to get your brand started on TikTok

Communications Conversations

Allow me to share some stats that back up that statement: TikTok now has more than 500M active users worldwide, ahead of Twitter, LinkedIn, Snapchat and Pinterest. However, despite TikTok’s immense success the last year or so, we haven’t seen brands adopt TikTok anywhere close to “en masse” just yet.

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5 social media marketing predictions for 2015 that are flat-out wrong

Communications Conversations

I know, I know, Twitter started this way, too. Prediction:I’d say a big trend at the moment is the use of video and Linkedin. And, we’ve seen executives use LinkedIn publishing to share company messages/opinions– I blogged about that micro-trend recently. But, that silence is deafening. Am I in a time warp?

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5 More Cures To Revive Your YouTube Video Channel

MaccaPR

Last week, our MaccaPR Blog promised to reveal how the most underperforming YouTube channels could be transformed from dusty video repositories into vigorous sales lead generators, kick-butt customer engagement machines, high-energy web traffic referral drivers, and SEO magnets to heighten visibility for your company in search.

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Digital networks and new forms of digital media are making it easier than ever for organisations to engage with their audiences by creating their own text, images and video and sharing via social networks such as Google+, Facebook, Pinterest and Twitter. I’m a PG Tips drinker myself. Google returns 29 million pages.

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What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

The Nashville-bred superstar has leveraged every element of her social identity – on Facebook, Twitter, Instagram, Tumblr, Pinterest, Vevo and YouTube – to make "1989" the #1 best-selling album of 2014. million views for the “Shake It Off” video. Source: Billboard ). Lesson #1 - Embrace The Mass Intimacy of Social Media.

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Who talks to (and about) colleagues like that?

PR Conversations

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Needing to explain the specific context behind the communication of this Message.